SOURCE: BPA Worldwide

December 13, 2010 12:27 ET

Editorial Feature: Burst Media Completes Annual BPA Ad Server System Certification

SHELTON, CT--(Marketwire - December 13, 2010) - BPA Worldwide, the global leader in auditing media, announced that Burlington, MA-based Burst Media recently completed its annual BPA ad server system certification.

BPA Worldwide's ad serving system complies with all Interactive Advertising Bureau (IAB) guidelines and provides additional systems verification that goes above and beyond IAB requirements. Some of those added benchmarks include: software development cycle, access control and disaster recovery/business continuity review.

An online media and technology company founded in 1995, Burst Media works with web publishers and advertisers to reach vertically targeted audiences within the online marketplace.

"We believe the BPA Worldwide certification stands at the top of the industry in terms of quality and integrity," said Harry Klein, Chief Operations Officer, Burst Media. "Our BPA certification provides advertisers, advertising agencies and publishers with assurance that Burst's data tracking, data processes and systems are accurate and reflect generally accepted standards."

"Advertisers attach great value and importance to the accuracy and transparency in their digital campaigns," said Glenn Hansen, President and CEO of BPA. "Third-party verification further proves Burst Media's continued commitment to its clients."

BPA Worldwide's ad server system certification includes an in-depth examination of the end-to-end ad serving process. It verifies compliance with established IAB guidelines, validates accuracy of ad serving and counting mechanisms, provides insight to management that systems are working as they should and promotes credibility of the system within the market.

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Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300 plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $26 billion in annual revenues.

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