SOURCE: BPA Worldwide

December 06, 2010 10:54 ET

Editorial Feature: Business World Australia Applies for BPA Interactive Membership

SHELTON, CT--(Marketwire - December 6, 2010) - Business World Australia has applied for membership in CCAB/BPA Worldwide. Business World Australia is an online business publication published by Business World Magazine Pty Ltd., a wholly owned subsidiary of Business World International Inc.

BPA Worldwide will audit Business World Australia's online web traffic including page impressions, unique browsers, user sessions, unique browser frequency, user session duration, and page duration in near real-time.

"Applying for the BPA Interactive audit before the formal launch of Business World Australia was a natural move for our company," said Taz Malik, CEO of Business World International Inc. "BPA provides a platform that allows our advertisers to help track their return on investment. In this economy, we are forced to watch our advertising budgets much more closely, and our BPA audit helps our customers know that they have made a sound investment that will showcase their products and services to their intended audience. We chose to immediately release our numbers openly to advertisers because we want to be as transparent as possible from the start."

"We are pleased that Business World Australia has applied for membership in BPA," said CCAB Vice President, M. Timothy Peel. "We applaud the publisher for being forthright with their website traffic numbers right from the launch. The BPA Interactive audit will provide advertisers and prospects with the solid assurance that an independent interactive audit brings. With a CCAB audit, media buyers can be confident that the website traffic claims are accurate."

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Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300 plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $26 billion in annual revenues.

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