SOURCE: BPA Worldwide

July 28, 2011 14:01 ET

Editorial Feature: Campaign Asia-Pacific Releases BPA Brand Report Showcasing Regional Website Activity and More

SHELTON, CT--(Marketwire - Jul 28, 2011) - Haymarket Media announced the release of its BPA Worldwide initial Brand Report for Campaign Asia-Pacific, which analyzes audience data across a number of channels, including print magazine, e-newsletters and websites, for the three-month period ended December 2010. With the release, Haymarket has become the first media owner in the region to report audience metrics through BPA's Brand Report.

Utilizing data from the BPA Interactive traffic audit tool, the Campaign Asia-Pacific Brand Report breaks out unique browsers from 10 region- and industry-specific sites from markets throughout Asia, including China, India and Singapore. The analysis provides advertisers and media buyers with the audience information they require to make cross-region, multi-platform marketing decisions or more targeted buys.

"We are delighted to be the first publisher in Asia to release a Brand Report," noted Sara Howers, Information Services Sales & Marketing Director for Haymarket. "In these days of producing multi-media multi-platform content, it makes a lot of sense to be able to report on as many of the touch points that we now have with our readership as we can".

Campaign Asia-Pacific's Brand Report also includes audience data for its six daily and weekly e-newsletters. The Campaign Asia: Daily News email led during the period with an average distribution of 40,147; while Campaign Asia: Weekly News had an average of more than 30,000 during the period.

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