SOURCE: BPA Worldwide

April 14, 2014 14:27 ET

Editorial Feature: Captify Is First to Use BPA Worldwide to Achieve EDAA Trust Seal

SHELTON, CT--(Marketwired - Apr 14, 2014) - Captify became the first organization to achieve the EDAA's Trust Seal of approval utilizing BPA Worldwide's iCompli certification process that assures compliance with the EU Self-Regulatory Program.

As an EDAA-approved certification provider, iCompli verified that Captify met all of the requirements of the European self-regulatory principles on Online Behavioral Advertising (OBA). BPA will continue to monitor Captify's ongoing compliance to the principles and report back to the EDAA on a monthly basis.

According to Vincent Potier, COO at Captify, "We're very happy to be among the companies that have been independently certified -- and the first by iCompli -- for complying with OBA and industry standards. Captify is committed to providing transparency and giving internet users a genuine choice in what they see online. The EDAA Trust Seal is a testament to all of the work we are doing with both our technology and our people within the business to ensure that there is trust in Captify throughout the market."

"Captify's decision to achieve the Trust Seal through the iCompli certification audit demonstrates the organization's focus on transparency and accountability -- two principles BPA and iCompli were founded upon," noted Glenn Hansen, BPA's president and CEO. "We are happy to be working with Captify to verify their compliance with the EDAA's standards and promote additional trust and assurance in the online advertising marketplace."

The EDAA Trust Seal is an important part of the self-regulatory initiative in Europe. Designed to help achieve the all-important transparency objective, it will be an easily recognizable symbol for both consumers and business partners, and will demonstrate the good standing and responsibility of companies which receive it. The Trust Seal enables companies to prove that they meet standards set out in the European Principles on OBA.

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