SOURCE: BPA Worldwide

August 30, 2013 09:08 ET

Editorial Feature: China Daily Asia Weekly Applies for BPA Newspaper Membership

SHELTON, CT--(Marketwired - Aug 30, 2013) - China Daily Asia Weekly has applied for newspaper membership in BPA Worldwide. The newspaper is published by China Daily Asia Pacific Limited.

BPA Worldwide will track China Daily Asia Weekly's circulation size, source make-up, pricing and geographic coverage. The newspaper will have 12 months to complete its initial circulation audit.

"The great potential of China Daily Asia Weekly has made it a perfect time to apply for membership with BPA Worldwide," said Publisher Mr. Li ZHOU. "Our firm commitment to our recipients and advertisers will be enhanced by our future membership in BPA."

"We are pleased that China Daily Asia Weekly has applied for membership in BPA Worldwide," said BPA president and CEO Glenn Hansen. "We applaud the publisher for providing advertisers and prospects with the solid assurance of an independent circulation audit conducted according to our world-respected, uncompromising standards. With a BPA audit, media buyers can be confident that circulation claims are accurate, and that they have the verified data that they need to assess a publication's effectiveness in serving its market."

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