SOURCE: BPA Worldwide

April 03, 2014 14:35 ET

Editorial Feature: China Daily USA Applies for BPA Newspaper Membership

SHELTON, CT--(Marketwired - Apr 3, 2014) - China Daily USA has applied for newspaper publication membership in BPA Worldwide. The newspaper is published by China Daily USA (New York, NY).

BPA Worldwide will track circulation for China Daily USA based on business/distribution, demographics and geographic coverage. The newspaper will have 12 months to complete its initial circulation audit.

"The strong growth of China Daily USA has made it a perfect time to apply for membership with BPA Worldwide," said President Larry Lee. "Our firm commitment to our recipients and advertisers will be enhanced by our future membership in BPA."

"We are pleased that China Daily USA has applied for membership in BPA Worldwide," said BPA President and CEO Glenn Hansen. "We applaud the publisher for providing advertisers and prospects with the solid assurance of an independent circulation audit conducted according to our world-respected, uncompromising standards. With a BPA audit, media buyers can be confident that circulation claims are accurate, and that they have the verified data that they need to assess a publication's effectiveness in serving its market."

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