SOURCE: BPA Worldwide

September 06, 2013 16:00 ET

Editorial Feature: "Engaged communities" is the new watchword at the CircDayLA 2013 Conference

SHELTON, CT--(Marketwired - Sep 6, 2013) - Layoffs, mergers and restructuring have shaken the magazine industry over the last two decades, as media professionals grapple with the rise of the Internet and the impending death of print. Yet the industry has not only survived but thrived. A key player in that process is Don Pazour, president/CEO of the global media company Access Intelligence, LLC and a veteran of the now extinct CMP Media and Miller Freeman publishing companies.

Pazour will deliver the keynote address at CircDayLA, on October 10, 2013 at the Los Angeles Athletic Club. His specialty--building clusters of integrated business-to-business properties, comprising online, face-to-face, and print--has grown Access Intelligence into a B2B media giant serving the aviation, cable & broadcast, defense, energy & engineering, health care, marketing & media, satellite and studio industries.

"Business success depends on how well we engage buyers and sellers around our media brands," notes Pazour. "How successfully we engage like-minded individuals determines the competitive strength and sustainability of our brands." In his address, Pazour will discuss how community engagement has evolved, provide examples of how it has successfully built value and suggest what is needed to sustain media brand relevance today.

His address will set the tone for CircDayLA. Since 1984, CircDayLA has been the West Coast's largest educational and networking event for audience development, circulation marketing and subscription fulfillment professionals. The conference is hosted annually by the Association for Audience Marketing Professionals (AAMP) and boasts a full day of sessions from well-known industry experts like Christine Oldenbrook (Digital Marketing LLC), Roy Beagley (Tyson Associates Inc.) and Nick Cavnar (Nick Cavnar LLC). Sessions cover strategic trends, hands-on tools, and case studies in social media, email marketing, launches, digital product development and more. Attendees represent successful media companies like UBM, Bobit Business Media, Modern Luxury Media and The Robb Report.

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The preceding is an American Business Media Editorial Exclusive issued via Marketwired. Neither the ABM nor Marketwired are responsible for the content of the preceding document.

Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300 plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $26 billion in annual revenues.

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