SOURCE: BPA Worldwide; iCompli

July 15, 2013 09:00 ET

Editorial Feature: European Interactive Digital Advertising Alliance (EDAA) Approves BPA Worldwide as Certification Provider

SHELTON, CT--(Marketwired - Jul 15, 2013) - The European Interactive Digital Advertising Alliance (EDAA), which is responsible for enacting key aspects of the self-regulatory initiative on Online Behavioral Advertising (OBA) across Europe, today announced BPA Worldwide has been approved as a certification provider for a new Trust Seal of approval that demonstrates compliance with the EU Self-Regulatory Program.

The EDAA Trust Seal is an important part of the self-regulatory initiative in Europe. Designed to help achieve the all-important transparency objective, it will be an easily recognizable symbol for both consumers and business partners, and will demonstrate the good standing and responsibility of companies which receive it. The Trust Seal enables companies to prove that they meet standards set out in the European Principles on OBA.

As an EDAA-approved certification provider, BPA will be responsible for independently assessing whether companies are meeting the requirements of the European self-regulatory principles on OBA and issue a Trust Seal to compliant companies. A crucial feature in ensuring compliance and trust in the self-regulatory program is that BPA will continue to monitor the compliance of companies even after they have been awarded with the seal.

"EDAA has approved BPA Worldwide as a credible, independent provider with proven expertise in offering certification services to the EU online advertising industry," noted Oliver Gray, Director-General of the EDAA.

According to Glenn Hansen, BPA's President and CEO, "The EDAA program places a focus on transparency and accountability, two principles BPA was founded upon. We are honored to have been approved as an EDAA certification provider and look forward to bringing additional trust and assurance to the online advertising marketplace."

The preceding is an American Business Media Editorial Exclusive issued via Marketwired. Neither the ABM nor Marketwired are responsible for the content of the preceding document.

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