SOURCE: BPA Worldwide

December 08, 2010 10:45 ET

Editorial Feature: FENDERBENDER Applies for BPA Business Audit

SHELTON, CT--(Marketwire - December 8, 2010) - FENDERBENDER has applied for business publication membership in BPA Worldwide. The magazine is published by DeWitt Publishing LLC (St. Paul, MN).

BPA Worldwide will track circulation for FENDERBENDER based on business/distribution, demographics and geographic coverage. The magazine will have 12 months to complete its initial circulation audit.

"FENDERBENDER is one of the most desired publications by collision repairers, according to three years of independent, third-party research. Our partnering with BPA is a big next step toward fulfilling our mission at FENDERBENDER for both our subscribers and our advertisers -- providing platforms for content that engage collision repairers across the U.S. and provide them with the strategies and inspiration they crave to succeed in the collision repair industry."

FENDERBENDER magazine is one of the nation's leading collision repair magazines, serving nearly 50,000 collision repair centers nationwide with its monthly print publication. Through its print and online offerings, FENDERBENDER provides its subscribers with strategies and inspiration for collision repair success. Visit fenderbender.com for more information.

"We are pleased that FENDERBENDER has applied for membership in BPA Worldwide," said BPA president and CEO Glenn Hansen. "We applaud the publisher for providing advertisers and prospects with the solid assurance of an independent circulation audit conducted according to our world-respected, uncompromising standards. With a BPA audit, media buyers can be confident that circulation claims are accurate, and that they have the verified data that they need to assess a publication's effectiveness in serving its market."

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Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300 plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $26 billion in annual revenues.

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