SOURCE: BPA Worldwide

May 13, 2013 12:48 ET

Editorial Feature: Health Care Deal News Applies for BPA Membership

SHELTON, CT--(Marketwired - May 13, 2013) - Health Care Deal News has applied for membership in BPA Worldwide. HEALTH CARE DEAL NEWS is published by Irving Levin Associates, Inc., (Norwalk, CT).

The BPA audit will track Health Care Deal News' E-Newsletter distribution and demographics. HEALTH CARE DEAL NEWS will have 12 months to complete its initial audit.

"The strong growth of Health Care Deal News has made it a perfect time to apply for membership with BPA Worldwide," said Publisher Eleanor Meredith. "Our firm commitment to being able to provide the most accurate information available regarding the traffic and audience of the HEALTH CARE DEAL NEWS will be enhanced by our future membership in BPA.

We are pleased that Health Care Deal News has applied for membership in BPA Worldwide," said BPA president and CEO Glenn Hansen. "We applaud the publisher for providing advertisers and prospects with the solid assurance of an independent circulation audit conducted according to our world-respected, uncompromising standards. With a BPA audit, media buyers can be confident that circulation claims are accurate, and that they have the verified data that they need to assess a publication's effectiveness in serving its market."

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Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300 plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $26 billion in annual revenues.

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