SOURCE: BPA Worldwide

May 30, 2013 10:31 ET

Editorial Feature: Jump In! Applies for BPA Consumer Membership

Shelton, CT--(Marketwired - May 30, 2013) - Jump In! has applied for consumer magazine membership in BPA Worldwide. The magazine is published by School Family Media, Inc. (Wrentham, MA).

BPA Worldwide will track Jump In!'s circulation size, source make-up, pricing and geographic coverage. The magazine will have 12 months to complete its initial circulation audit.

"The strong growth of Jump In! has made it a perfect time to apply for membership with BPA Worldwide," said Publisher John Driscoll. "Our firm commitment to our recipients and advertisers will be enhanced by our future membership in BPA."

Driscoll added that according to an MRI Readership Study from October 2010, "Jump In! has a larger audience of moms with kids 5-14 than any other national publication."

"We are pleased that JUMP IN! has applied for membership in BPA Worldwide," said BPA president and CEO Glenn Hansen. "We applaud the publisher for providing advertisers and prospects with the solid assurance of an independent circulation audit conducted according to our world-respected, uncompromising standards. With a BPA audit, media buyers can be confident that circulation claims are accurate, and that they have the verified data that they need to assess a publication's effectiveness in serving its market."

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