SOURCE: BPA Worldwide

November 05, 2012 12:20 ET

Editorial Feature: LaPorta joins BPA Worldwide Board of Directors

Shelton, CT--(Marketwire - Nov 5, 2012) - Larry LaPorta, General Manager, Beiersdorf Canada Inc., has joined the BPA Worldwide Board of Directors, according to the global provider of assurance. "I am excited to become part of the BPA team and look forward to working with the other Board members," LaPorta said. "BPA continues to serve as an industry leader and it is my hope that my experience and insights will only enhance the organization's position."

LaPorta joined Beiersdorf in 2006 as US Marketing Director for the Futuro brand and is currently the General Manager of Beiersdorf Canada. He has extensive experience in marketing, market research and strategic planning. Prior to joining Beiersdorf, LaPorta worked at such companies as McCann Erickson, Colgate Palmolive, Kraft Foods and Revlon in various roles of increasing responsibility.

"We are very excited to have Larry join the BPA Board," noted Glenn Hansen, BPA President and CEO. "Not only does he possess a great wealth of knowledge about the traditional Canadian media market, his experience and knowledge within the rapidly evolving digital media industry will be a great asset to our members globally as we move into the next generation of audience measurement."

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