SOURCE: BPA Worldwide

January 31, 2013 10:48 ET

Editorial Feature: More media owners moving to BPA Brand Report; healthcare titles top all market categories

SHELTON, CT--(Marketwire - Jan 31, 2013) - With the continued growth of media brand extensions, more are recognizing that presenting their brand's full audience is the most effective method to increase reach and revenue. As evidence, 295 titles are now reporting audience data with the BPA Brand Report--a 417% increase compared to the reporting period a year earlier.

The healthcare market category is leading the charge with 87 titles presenting multiple audience channels with the Brand Report, according to an analysis of the December 2012 reporting period. Manufacturing (38 titles) and Legal & Financial Services (33 titles) were the next two categories with the most titles using the Brand Report to present two or more channels.

Individually, UK-based Flighglobal, which is reporting 19 separate channels on its December 2012 Brand Report, tops the list of total channels analyzed on a single report. In total, more than 1,100 channels will be reported on 295 Brand Reports during the period for an average of 3.8 channels per brand.

"The BPA Brand Report has given our advertisers a deeper understanding of how our audience engages with Flightglobal across all our platforms," explained Mark Pilling, Publisher of Flightglobal. "It is a great tool in supporting the way we successfully sell integrated multi-media campaigns and ultimately provides assurance, insight and advantage."

Added Peter Black, BPA's Senior VP, Business Development, "Publishers and media buyers alike are finding the Brand Report is the new currency in the marketplace. The report's cross-section analysis, including a brand's total recipients across all channels, is perfect for publishers regardless of whether the channels share an integrated database or not."

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Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300 plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $26 billion in annual revenues.

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