SOURCE: BPA Worldwide

October 05, 2009 12:13 ET

Editorial Feature: More Print Publishers Finding Value in Digital Editions

SHELTON, CT--(Marketwire - October 5, 2009) - Global media auditor BPA Worldwide has released its ranking of member publications by digital subscribers with Oracle Magazine again leading the way with 176,600 electronic edition copies for the six-month period ended June 30, 2009. Other titles topping BPA's list included newcomer Angie's List, with 164,526 electronic copies reported for the period; eWeek (75,000); Computer Weekly (51,946); and eSchool News (45,972). Please refer to the attached chart for a listing of the top 25 titles.

The total count of BPA members reporting digital copies rose 18.2% to 338 in June 2009 -- compared to 286 a year earlier in June 2008 -- a clear indication that more and more publishers are embracing the value of electronic editions of their print properties.

On average, electronic editions made up 15.4% of total circulation for all BPA members reporting them on their June 2009 statements.

Glenn Hansen, BPA's President and CEO, explained electronic editions benefit media owners, as well as subscribers and advertisers. "From a publisher's perspective, [electronic editions] offer potential for realizing distribution and circulation marketing cost efficiencies," he said. "On the international circulation front, they make it possible to overcome the traditional delivery and challenges of timeliness, which makes them attractive to international business readers."

Hansen added, "Publishers who offer digital editions also have the opportunity to increase consumer engagement by including rich media, surveys, white papers and other value-added ways to connect the reader to the advertiser.

"For subscribers, digital versions offer timeliness and accessibility through laptops and mobile devices, as well as easy archiving and search capabilities and user-friendly features like hyperlinks to pertinent sites," Hansen explained. "Advertisers benefit from reaching expanded markets and segments, as well as from the value-added reader experience that can be provided."

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Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300 plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $26 billion in annual revenues.

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