SOURCE: BPA Worldwide

October 09, 2009 10:03 ET

Editorial Feature: NURSE PRACTITIONERS' PRESCRIBING REFERENCE and PHYSICIAN ASSISTANTS' PRESCRIBING REFERENCE Apply for BPA Worldwide Business Publication Memberships

SHELTON, CT--(Marketwire - October 9, 2009) - Nurse Practitioners' Prescribing Reference and Physician Assistants' Prescribing Reference have applied for business publication memberships in BPA Worldwide. The concise digest-sized drug references are published by Haymarket Media Inc (New York, NY).

BPA Worldwide will track circulation for Nurse Practitioners' Prescribing Reference and Physician Assistants' Prescribing Reference based on business/distribution, demographics and geographic coverage. The publications will have 12 months to complete initial circulation audits.

"The Physician Assistants' Prescribing Reference and Nurse Practitioners' Prescribing Reference have continued to grow and now represent millions of uses a month and as a result, the importance of Physician Assistants and Nurse Practitioners to the healthcare delivery system cannot be understated. PAs and NPs are one of the fastest growing professions among health care practitioners and as a result, this is perfect time to apply for membership with BPA Worldwide," said VP, Publisher Jim Pantaleo. "Our firm commitment to our recipients and advertisers will be enhanced by our future membership in BPA."

"We are pleased that Nurse Practitioners' Prescribing Reference and Physician Assistants' Prescribing Reference have applied for membership in BPA Worldwide," said BPA president and CEO Glenn Hansen. "We applaud the publisher for providing advertisers and prospects with the solid assurance of an independent circulation audit conducted according to our world-respected, uncompromising standards. With a BPA audit, media buyers can be confident that circulation claims are accurate, and that they have the verified data that they need to assess a publication's effectiveness in serving its market."

--------
The preceding is an American Business Media Editorial Exclusive issued via Marketwire. Neither the ABM nor Marketwire are responsible for the content of the preceding document.

Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300 plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $26 billion in annual revenues.

Contact Information