SOURCE: BPA Worldwide

September 04, 2012 09:00 ET

Editorial Feature: Shangliu Tatler Applies for BPA Consumer Membership

SHELTON, CT--(Marketwire - Sep 4, 2012) - Shangliu Tatler has applied for consumer magazine membership in BPA Worldwide. The magazine is published by Edipresse Group (Shanghai, China).

BPA Worldwide will track Shangliu Tatler's circulation size, source make-up, pricing and geographic coverage. The magazine will have 12 months to complete its initial circulation audit.

"The great protential of Shangliu Tatler has made it a perfect time to apply for membership with BPA Worldwide," said Edipresse Asia Chairman and CEO and Regional Group Publisher Barrie C. Goodridge. "Our firm commitment to our recipients and advertisers will be enhanced by our future membership in BPA."

"We are pleased that Shangliu Tatler has applied for membership in BPA Worldwide," said BPA president and CEO Glenn Hansen. "We applaud the publisher for providing advertisers and prospects with the solid assurance of an independent circulation audit conducted according to our world-respected, uncompromising standards. With a BPA audit, media buyers can be confident that circulation claims are accurate, and that they have the verified data that they need to assess a publication's effectiveness in serving its market."

The preceding is an American Business Media Editorial Exclusive issued via Marketwire. Neither the ABM nor Marketwire are responsible for the content of the preceding document.

Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300 plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $26 billion in annual revenues.

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