SOURCE: BPA Worldwide

March 29, 2011 12:23 ET

Editorial Feature: Smart AdServer Chooses BPA's iCompli for System Certification Audit

SHELTON, CT--(Marketwire - March 29, 2011) - Smart AdServer has selected iCompli, a service of BPA Worldwide, for its Interactive Advertising Bureau-compliant ad server system accreditation. Smart AdServer is operated by SmartAdServer SAS (Paris, France).

The iCompli Accreditation adheres to all IAB guidelines and provides additional systems verification that goes above and beyond IAB requirements. Some of those additional benchmarks include: software development cycle, access control and disaster recovery/business continuity review.

"The strong growth of Smart AdServer has made it a perfect time to choose BPA Worldwide's iCompli system certification," said Managing Director Cyrille Geffray. "Our firm commitment to providing the most accurate information available that is compliant with the IAB guidelines will be enhanced by our future membership in BPA. We are confident in our selection of BPA, a leading auditing and reporting source for Web domains, to provide us with accurate, objective statistical data."

"We are pleased that Smart AdServer has selected the iCompli service," said BPA president and CEO Glenn Hansen. "We applaud SmartAdServer SAS for providing advertisers and prospects with the solid assurance of an independent certification conducted according to our world-respected, uncompromising standards. With a BPA certification, media buyers can be confident that claims are accurate, and that they have the verified data that they need to assess a web site's effectiveness in serving its market."

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