June 15, 2009 14:50 ET
Editorial Feature: The Canadian Business Journal Becomes First Digital-Only Magazine in Canada to Qualify for BPA Interactive Membership
TORONTO--(Marketwire - June 15, 2009) - The Canadian Business Journal has become the first digital-only magazine in Canada to apply for CCAB/BPA Worldwide Interactive membership with www.canadianbusinessjournal.ca. The Canadian Business Journal is published by George Media Inc., headquartered in Mississauga, Ontario.
The BPA Interactive tool, utilizing Nielsen Online's tagging technology, will measure The Canadian Business Journal's core metrics, including page impressions, unique browsers, user sessions, unique browser frequency, user session duration, page duration and an executive summary of the above.
"As the first Canadian web-only magazine to apply for BPA's Interactive website audit, we see ourselves as pioneers in the digital web space," said Sara Kopamees, Editor in Chief of George Media Inc. "For years, advertisers in digital media have had no choice but to buy ads in unverified media. With BPA's Interactive audit tool, there will be nothing to hide. Advertisers in traditional B2B publications now have the alternative to go digital, where they will know the precise number of eyes viewing the magazine in which their ad was placed."
"We are pleased that The Canadian Business Journal has applied for membership in BPA Interactive," said CCAB Vice President, M. Timothy Peel. "We applaud them for being the first digital-only magazine to offer the next level of assurance to their valued advertisers. Digital-only properties can no longer get away with using their own web measurement programs."
The preceding is an American Business Media Editorial Exclusive issued via Marketwire. Neither the ABM nor Marketwire are responsible for the content of the preceding document.
Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300 plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $26 billion in annual revenues.