SOURCE: BPA Worldwide

May 02, 2013 14:35 ET

Editorial Feature: WFMA Changes Name to Association for Audience Marketing Professionals (AAMP)

Shelton, CT--(Marketwired - May 2, 2013) - The Western Fulfillment Management Association, Inc. (WFMA) introduced a new brand identity and association name today - Association for Audience Marketing Professionals (AAMP). The new name reflects the transformation of the publishing and support services industries in the last decade to include digital and other media.

This new brand identity will broaden the association's reach and reinvigorate its original commitment to provide information, education and networking resources for all audience marketing professionals regardless of platform. The announcement of the new name is accompanied by the introduction of a new logo, and new website address www.audiencemarketing.org.

"The new name and logo are the first steps in a series of new initiatives designed to strengthen the association for the long term," said AAMP President John Brooks. "Another key initiative we are rolling out for 2013 is complimentary membership for those professionals directly engaged in audience development duties at their companies. There is simply no reason to pass on becoming a member of the AAMP in order to further one's educational and networking opportunities with their industry peers."

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Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300 plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $26 billion in annual revenues.

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