SOURCE: BPA Worldwide

March 04, 2011 16:13 ET

Editorial Feature: White Digital Media Applies for BPA Worldwide Interactive Membership

SHELTON, CT--(Marketwire - March 4, 2011) - White Digital Media has applied for Interactive membership in BPA Worldwide.

The BPA Interactive Audit will track White Digital Media's web traffic. The Web site will have 12 months to complete its initial audit.

"The strong growth of White Digital Media has made it a perfect time to apply for membership with BPA Worldwide," said Founder & CEO Glen White. "Our firm commitment to providing the most accurate information available regarding the traffic of White Digital Media and all of our digital publication's domains will be enhanced by our future membership in BPA, a leading auditing and reporting source for Web domains, to provide us with accurate, objective statistical data."

"We are pleased that White Digital Media has applied for membership in BPA Worldwide," said BPA President and CEO Glenn Hansen. "We applaud the publisher for providing advertisers and prospects with the solid assurance of an independent audit conducted according to our world-respected, uncompromising standards. With a BPA audit, media buyers can be confident that claims are accurate, and that they have the verified data that they need to assess a web site's effectiveness in serving its market."

The preceding is an American Business Media Editorial Exclusive issued via Marketwire. Neither the ABM nor Marketwire are responsible for the content of the preceding document.

Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300 plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $26 billion in annual revenues.

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