SOURCE: BPA Worldwide

October 02, 2013 12:18 ET

Editorial Feature: Workforce Applies for BPA Worldwide Business Membership

SHELTON, CT--(Marketwired - Oct 2, 2013) - Workforce has applied for business publication membership in BPA Worldwide. The magazine is published by MediaTec Publishing, Inc. (Chicago, IL).

BPA Worldwide will track circulation for Workforce based on business/distribution, demographics and geographic coverage. The magazine will have 12 months to complete its initial circulation audit.

"Workforce has always been a strong supporter of the value of BPA," said Publisher Norman B. Kamikow, President of MediaTec Publishing, Inc, who acquired the 91 year old publication earlier this year. "Our brief hiatus from membership was necessary to align the magazine's audit cycle with the rest of our Human Capital Media Group and provide time to prepare for a BPA Brand Audit that we feel will provide valuable transparency to our advertisers."

"We are pleased that Workforce has applied for membership in BPA Worldwide," said BPA president and CEO Glenn Hansen. "We applaud the publisher for providing advertisers and prospects with the solid assurance of an independent circulation audit conducted according to our world-respected, uncompromising standards. With a BPA audit, media buyers can be confident that circulation claims are accurate, and that they have the verified data that they need to assess a publication's effectiveness in serving its market."

The preceding is an American Business Media Editorial Exclusive issued via Marketwired. Neither the ABM nor Marketwired are responsible for the content of the preceding document.

Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300 plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $26 billion in annual revenues.

Contact Information