Edmonton Economic Development Corporation

Edmonton Economic Development Corporation

November 03, 2011 13:26 ET

Edmonton Economic Development Corporation: Agricultural Heritage Meets 'Ag-citing' Events at River City Round Up and Canadian Finals Rodeo

EDMONTON, ALBERTA--(Marketwire - Nov. 3, 2011) -

Editor's Note: There is a photo associated with this press release.

River City Round Up is ten days of family fun activities celebrating Edmonton's proud history of agriculture, cultural heritage and rodeo. Visitors of every age will enjoy getting into the country spirit and enjoying a wide range of events throughout the city.

Set to run November 4 to 13, this is River City Round Up's (RCR) first year as a festival. "The passion is already there," says Mayor Stephen Mandel. "I think Edmontonians are immensely proud of our heritage and agricultural roots. Our vision is to engage the community in building River City Round Up into something even bigger and more exciting in future years."

The RCR Kick-Off Celebration launches at the Downtown Farmers' Market in City Hall. From there the party moves to Sir Winston Churchill Square with all day family fun activities including a welcoming caravan of covered wagons and outriders circling the square.

Storytelling, games, crafts, roving entertainers, and on site animals will delight the kids while the whole family will love ongoing main stage performances from notables such as Brett Kissel, two-time CCMA nominee, working dog competitions, square dancing, autographs from Miss Rodeo Canada – not to mention fireworks to end the evening.

One of the key events under the RCR umbrella is Canadian Finals Rodeo (CFR). The 2011 Canadian Finals Rodeo is set to bust out of the gates November 9 to 13 at Rexall Place.

"Canadian Finals Rodeo is the Canadian Championship of Rodeo," says Fahlman. "It's thrilling!" This is CFR's 35th anniversary and the event features the top cowboys and cowgirls competing for over $1 million in prize money.

The excitement and performances begin right from the opening ceremonies to the action-packed events like bareback riding, steer wrestling, team roping, saddle bronc, tie-down roping, ladies barrel racing, bull riding, and even specialty acts during intermissions. After performances guests are invited to mosey on back to the Buckle, the rodeo's party headquarters, for food, drink, and live music.

Always a fan favourite is the high profile and ever-exciting bull riding competition. It's definitely the most dangerous event in the rodeo as cowboys face a test of nerves with tough bulls. Fans can look forward to seeing champions such as Denton Edge, bull riding season leading money earner, Tanner Milan, steer wrestling top five season money earner, and many others.

"This year we're encouraging urban Albertans to find the 'west within,'" says Fahlman. So in addition to heart-pounding rodeo action, the CFR offers up a number of other entertainment options. Country music great Blake Shelton will perform live on Thursday, November 10, and stock dog competitions and draft horse pulls are among other events that promise to entertain first timers. As well, with every CFR ticket sold, individuals can take in Farmfair at Northlands EXPO Centre. This includes admission to the RAM Country Marketplace with over 250 booths featuring leather goods, saddles, apparel, home décor, food, art, and of course anything-and-everything western.

Edmonton Tourism promotes Greater Edmonton as the destination of choice for tourism, conventions, major events and film production and is a division of Edmonton Economic Development Corporation (EEDC). Edmonton Tourism encourages socially and environmentally responsible tourism. For more information, visit www.edmonton.com Learn more about Edmonton through the stories of people who've experienced it at www.edmontonstories.ca

To view the photo associated with this release, please see the following link: http://www.marketwire.com/library/20111103-1103eedc.jpg

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