MADD Canada

MADD Canada

September 26, 2013 14:00 ET

Edmonton High School Helps MADD Canada Launch New School Assembly Program

OAKVILLE, ONTARIO--(Marketwired - Sept. 26, 2013) - What do you do when a friend is so drunk or so high that he or she makes an awful decision that puts lives at risk? Students across the country will have the chance to consider that question when they view Smashed, MADD Canada's 2013-2014 School Assembly Program.

The Smashed tour to schools across Canada is being highlighted on October 1 with a special screening for students and staff at Cardinal Leger Junior High School in Edmonton. The event is presented in partnership with the program's National Sponsors: Allstate Insurance Company of Canada and RTL-Westcan.

Media are welcome to attend the launch and speak with special guests, students and school staff.

Date: October 1, 2013 at 8:45 a.m.
Location: Cardinal Leger Junior High School, 8808 - 144 Avenue, Edmonton, AB, T5E 3G7
Guests: Denise Dubyk, MADD Canada Past National President
Darcie Fred, Director of Business Development for Alberta, Allstate Insurance Company of Canada
Grant Mitchell, President and CEO of RTL-Westcan

Smashed depicts a fictional account of friends who ditch a school dance in favour of a house party. Natalie drinks heavily and isn't thinking clearly when she decides to accompany a very impaired Johnny on a trip to buy pot. Pete desperately tries to stop Natalie from getting into the car with Johnny, but she won't listen. Pete and Kelly call 911 and then follow their friend in Kelly's car. Moments later, cars are crumpled and young lives are lost as one terrible decision causes a lifetime of grief and guilt.

Teens and young adults are at significantly increased risk for impaired driving crashes. MADD Canada's School Assembly Program aims to get young people thinking about the dangers of impaired driving and the need to protect themselves and their friends by taking precautions before their night begins.

For more information, or to check out a clip from Smashed, please visit our School Assembly Program page in our Youth Services section on the MADD Canada web site at

Contact Information

  • To RSVP for the event or to arrange interviews:
    MADD Canada
    Deb Kelly
    Communications Manager
    1-800-665-6233, ext 240