MADD Canada

September 19, 2016 13:00 ET

Edmonton School Hosts Official National Launch for MADD Canada's New School Assembly Program

Vimy Ridge Academy Students and Staff Are Among the First to See New Educational Program, in the Blink of an Eye

EDMONTON, AB--(Marketwired - September 19, 2016) - Your whole world can change in the blink of an eye. That's the message MADD Canada will drive home to more than a million students this year with its latest School Assembly Program.

MADD Canada and its National Sponsors, Allstate Insurance Company of Canada and RTL-Westcan Group of Companies, are hosting a special screening of the 2016-2017 School Assembly Program, titled In the Blink of an Eye, for students and staff at Vimy Ridge Academy in Edmonton to officially kick off a nation-wide tour of schools.

Media are welcome to attend the screening and speak with special guests, students and staff.

Date: Wednesday, September 21 at 10:00 a.m.
Location: Vimy Ridge Academy, 8205-90 Avenue, Edmonton, AB
Guests: Angeliki Souranis, MADD Canada National President
Lan Bui, Agent, Allstate Insurance Company of Canada
Zoë LeParque, Communications Manager, RTL-Westcan Group of Companies

Road crashes are the number one cause of death among young people in Canada, and alcohol and/or drugs are involved in more than half of those crashes. Every year, MADD Canada produces a new film to educate young people about the risks of impaired driving and empower them to make safe and responsible choices.

In the Blink of an Eye tells the story of best friends Gabby and Sarah. One night, as the girls prepare to go to a party, they are joined by Sarah's boyfriend Dylan, and his friend Asif. Sarah drinks and smokes pot with Dylan and Asif, while Gabby declines. Dylan, anxious to get to the party, decides to drive rather than wait for a cab. After all, he reasons, it's not far away. His friends strongly object and refuse to get in the car. A very upset Sarah calls 911 to report Dylan. Even though Gabby, Asif and Sarah all do the right thing, a tragic twist of fate ends a friendship and ruins many lives. And it all happens in the blink of an eye.

For more information, or to check out a clip from In the Blink of an Eye, visit:

Contact Information

  • To RSVP for the event or to arrange an interview with a MADD Canada spokesperson, contact:
    Deb Kelly
    MADD Canada
    Communications Manager
    905-829-8805, ext. 240