Edmonton Tourism

Edmonton Tourism

June 10, 2008 08:01 ET

Edmonton Tourism Launches Summer Campaign

EDMONTON, ALBERTA--(Marketwire - June 10, 2008) - Edmonton Tourism's 2008 summer campaign was launched this week to increase Greater Edmonton's share of summer tourists from within Alberta as well as select markets in Saskatchewan, B.C., Yukon and the Northwest Territories.

Messages will be timed to profile Edmonton's incredible variety of festivals, attractions and sporting events. The campaign will also promote major events and exhibits such as the Rexall Edmonton Indy, Body Worlds 1 (at Telus World of Science) and Dragons - Between Science and Fiction (at the Royal Alberta Museum).

Regions within driving distance of Edmonton will be targeted using a multi-media campaign involving direct mail, web communications and print advertising - including a two-page spread in Westworld magazine (which has one million-plus readers).

Website engages visitors and locals

Audiences will be directed to visit the campaign website at www.edmonton.com/tourism for a comprehensive guide on what to see and do in Greater Edmonton. The website will also offer coupons, hotel packages, event information, direct links to partners and chances to win Edmonton getaway prizes throughout the summer.

The campaign will encourage local residents to become tourism ambassadors for the region. Residents can invite family and friends to visit Edmonton through the Visiting Friends & Relatives (VFR) program. Participants become eligible to win a $500 shopping spree at West Edmonton Mall for themselves as well as for their invited friend or family member simply by sending an e-postcard.

In partnership with CHED Radio, Edmonton Tourism will be sending out festival performers to select locations with festival-themed giveaways to promote the VFR program. As well, people who host out-of-town guests may enter our Thank You Edmonton contest where monthly prizes will be awarded to thank locals for hosting out-of-town guests.

This summer's campaign is a partnership between Edmonton Tourism, the Destination Marketing Hotels of Edmonton, the Edmonton and Area Tourism Destination Region, and 15-plus tourism industry partners.

Contact Information

  • Media Contact:
    Edmonton Economic Development Corp. (EEDC)
    Cathy Ennis, Communications Manager
    (780) 917-7894
    Email: cennis@edmonton.com