SOURCE: edo Interactive

edo Interactive

August 10, 2015 07:00 ET

edo Accelerates Advertising Offer Redemptions Through Blended Activation

CHICAGO, IL and NASHVILLE, TN--(Marketwired - Aug 10, 2015) - Advertising technology innovator edo Interactive (edo) today announced its new advertiser tool, Blended Activation, which offers edo advertisers greater flexibility to measure program results through cardholder interaction.

Blended Activation provides advertisers with more control over enabling customers to redeem offers, whether by user-activation or targeted activation. Advertisers' offers co-exist regardless of activation preference in edo's streamlined Prewards savings experience.

"Tests with our advertising partners have seen campaign performance increase 10x as a direct result of our new Blended Activation model," said Souheil Badran, edo President and CEO. "Our partners are delighted with the refinements we're making to find and introduce their brands to the right customers in an incredibly simple experience."

"We see our platform growth accelerating as we expand our reach in the U.S., UK, Poland, Ireland and beyond," Badran added. "Blended Activation will drive our success and growth with leading advertiser partners. Year over year, edo's network of active cardholders has increased over 30%, resulting in a truly global performance marketing platform as we scale both sides of our business."

Currently, edo works with leading financial institutions in the U.S. and Europe, including Visa, Visa Europe, Discover, and Vantiv.

About edo Interactive
edo Interactive is the leader in digital and mobile advertising solutions, leveraging everyday payment networks to connect brands with consumers. edo's Prewards marketing platform pairs advanced data analytics with bank loyalty solutions to create value for consumers, brand advertisers and financial institutions.

For more information, please visit www.edointeractive.com or follow us on Twitter at @edointeractive

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