August 27, 2014 07:00 ET

edo Awarded Patent for Card-Linked Marketing Technology

CHICAGO, IL--(Marketwired - Aug 27, 2014) - edo (, the leader in personalized card-linked offers, announced the issuance by the US Patent Office of a patent that covers edo card-linked marketing technology.

The patent for invention number 8,799,065 is for technology developed by edo to analyze millions of anonymous consumer credit or debit transactions and match relevant retailer incentive offers to consumers based on spending activity.

"Our patent award for the technology behind building a card-linked incentive program validates the work we've done and the network we've created with our financial institution and advertiser partners," said Ed Braswell, edo CEO. "Our technology platform helped us scale dramatically, and we look forward to continuing to build innovative technology solutions that serve our bank and advertiser clients and establish edo as a leader in the performance marketing space."

Since pioneering the card-linked marketing space, edo has dramatically scaled its card-linked network that now includes six of the largest financial institutions, representing 220+ banking brands and 34 million active cardholders. edo also works with over 1,000 advertisers, from local businesses to Fortune 500 brands.

"This patent is exciting news for edo as we develop tools to help brands better connect to their customers," said Jeff Sippel, edo CTO. "Our newly patented technology serves as a solid foundation for solutions we're continuing to develop and refine as we realize the incredible insights big data provides for us and our customers."

About edo
edo ( is transforming shopping and saving by delivering the simplest solution to personalized offers that are automatically available on consumers' credit cards, debit cards and mobile devices. Through its card-linked offer platform, edo brings unique insight and clarity into consumer spending behavior -- helping marketers and merchants increase loyalty and target new customers with instantly redeemable discounts tailored to their customers' shopping habits. The company is co-headquartered in Nashville, Tenn. and Chicago. For more information, visit our website:, LinkedIn:, or follow us on Twitter: @edointeractive.

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