eDOORWAYS Corporation

August 25, 2009 07:44 ET

eDOORWAYS Corporation Explains Service Platform Business Revenue Model

A Host of Attractive Free Services and Features Build Brand Awareness and Loyalty, Organically Provides Revenue Opportunities

AUSTIN, TX--(Marketwire - August 25, 2009) - eDOORWAYS Corporation (PINKSHEETS: EDWY), the web-based consumer problem solving gateway, lifestyle information source, and online business-to-consumer marketplace, explains its service platform business revenue model in anticipation of its October 1, 2009, soft launch in Austin, Texas.

"There's been a good deal of talk in the media lately surrounding the idea of the new, 'free' economy, as elucidated by Chris Anderson in his book, 'Free: The Future Of A Radical Price,'" says eDOORWAYS Chairman and CEO Gary Kimmons. "Taking the record industry as an example, many of today's top new bands -- Radiohead comes to mind -- have grown comfortable with giving away their music online for free or for a nominal fee in order to generate a loyal fan base that will then purchase merchandise and concert tickets. Similarly, while other social networks are searching for ways to make money via traditional, static advertising revenue models, eDOORWAYS will provide a host of attractive free services and features to users that will organically build our platform and provide myriad revenue opportunities."

When the SOLVE doorway is launched in October, consumers will have free access to real-time problem solving, and be able to garner competitive information from service providers that bid for their business. These users can also generate communities of likeminded consumers for the purpose of the open exchange of information. Conversely, small business service providers will receive complimentary record keeping and sales tracking support, free business listings, and general marketplace information.

While building its brand, eDOORWAYS plans on monetizing its services in an organic fashion, one that empowers consumers and American small businesses alike, by charging for premium connectivity to "gold nugget prospects," storefront upgrades, CRM support, private label licensing, targeted marketing, back office support services, and more. For example, while any small business can access eDOORWAYS for free, "PowerKey" renters will have exclusive claim on gold nugget sales prospects, providing these small businesses with conceivably unlimited opportunities for new business generation. If certain PowerKey categories prove to yield huge business volume, eDOORWAYS reserves the right to raise the "rent" on those PowerKeys based on market demand and an algorithm of usage statistics. (PowerKey retailers can then rent or sublease the keys, and have the right to transfer their contracts, thereby creating an economy within the platform outside the selling of advertising or individual buy-sell events.)

"A global shift is taking place in which people are beginning to refuse to pay for information and services they know they can find free of charge on the Internet," says Mr. Kimmons. "Businesses that deny this sea change in the ways we do business do so at their peril, while companies that embrace this shift in the Zeitgeist have the opportunity to build longstanding trust, loyalty, and marketshare. That is the philosophy behind eDOORWAYS' suite of free and paid-for features and services, which we eagerly anticipate sharing with our shareholders, small businesses, the media, and general public in the fall."

For more news and information on eDOORWAYS Corporation, please visit where you can find a fact sheet on the company, investor presentations, and more.

About eDOORWAYS Corporation

For more information on eDOORWAYS Corporation and/or the "eDOORWAYS" initiative, please e-mail a package request to You can also visit our website at, make comments via the corporate blog (, follow us on Twitter (, or call toll free at (866) 482-3829.

Safe Harbor

Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

Contact Information

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    eDOORWAYS Corporation
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    Steven Melfi