eDOORWAYS Corporation

September 17, 2009 07:30 ET

eDoorways to Increase Marketing Efforts With the Focus Being on the Day After October 1st

AUSTIN, TX--(Marketwire - September 17, 2009) - eDoorways Corporation (PINKSHEETS: EDWY) undoubtedly seems to be hard at work delivering its message to the city of Austin, TX, regarding the unveiling of its first doorway, "SOLVE." While much attention has been given to the actual event, the efforts of the company extend well beyond filling the ballroom at the AT&T Executive Education and Conference Center with able bodies October 1st.

The marketing focus for the event is primarily on the first wave of businesses and consumers needed to register for use beginning October 2nd. With the support of the Austin Chamber of Commerce, eDoorways has reached out to over 2,400 chamber members via direct mail campaigns. The company has also started advertising on the Chamber's website and newsletter, which reaches over 10,000 local businesses as well as other local business networking sites. Efforts have included individualized campaigns to over 3,000 small businesses in the Austin area and thousands of young adults within Austin's college community; alerting them of the unique opportunities eDoorways will offer once fully operational.

eDoorways is also slowly phasing in traditional media outreach as the company anticipates being ready for the Austin consumer markets within 90 days of the initial soft launch phase. However, the company has already embarked on a social media campaign on Twitter, Facebook, and LinkedIn, to raise general awareness of eDoorways and its services for consumers, targeting "Net Geners" in addition to the business community.

"The strategy is to save our fire power on 'traditional' commercial marketing, such as print, outdoor, radio, television, etc., until the platform moves into the upper phases of its soft launch and is ready for consumer input," states Kristen Claflin, the company's Brand Marketing and Site Monetization Strategist. "This is why there is and will continue to be greater emphasis on the attraction of business by way of online advertising and extremely aggressive direct marketing, aimed at not only bringing businesses to the unveiling event, but to pre-sign those businesses for future service after October 1st."

The approach the company is taking to marketing the event in relation to the soft launch of its first doorway is a tactical one. Considering the soft launch has been planned to occur in phases, beginning with its unveiling October 1st where the company will begin with presenting the functionality of the SOLVE doorway, conserving precious marketing dollars meant for consumer assimilation is key. When the soft launch is in its final stage and the platform is in full service allowing the businesses and consumers of Austin to begin working together in real-time to solve problems and conduct business within the SOLVE doorway, a full out marketing assault will commence. This is the primary reason for the direct marketing campaigns currently employed by the company; to rapidly move the SOLVE doorway through the soft launch phases by delivering local businesses to the platform. In the next coming week, Gary Kimmons, Chairman and CEO of eDoorways, is scheduled to personally visit small business owners in the Austin area with the intent to encourage them to attend the unveiling event, educate them as to what eDoorways means to the future of the internet as well as small business and ultimately secure new membership.

"With the launch of the 'SOLVE' doorway around the corner, the eDoorways team has been actively engaging the Austin community, both business and consumer with the current emphasis on business," said Mr. Kimmons. "We're making sure we have the necessary components in place to properly circle the welcome wagons, roll out the red carpet, and swing the doors open wide to ingratiate ourselves to the community here and unveil the initial phase of our soft launch of SOLVE in high style."

To date, the company is already fielding various job requests, pre-signing inquires and service offerings. Demand for the event is also high as registration is rapidly filling up. The hotel block the company initially established has required adjustment as registrants quickly filled the block to capacity. Local media is expected to be onsite and the company anticipates a full house come Thursday, October 1st.

"This is an extremely exciting time for eDoorways," said Mr. Kimmons. "Our mission is to empower both consumers and small businesses by allowing them to connect with one another in the simplest way possible. We believe we will roll through the phases of the soft launch and into the beta form of the platform rather quickly. We intend to have a few weeks where our prospective audience can get familiar with the current GUI as it builds; allowing us to make adjustments though their participation and feedback. We will then invite them to be among the first formally signed up onto the platform before fully opening the doors to consumer interaction. We expect to announce and launch the fully functioning beta version soon thereafter completion of the soft launch phases."

People close to the company express extreme enthusiasm as all parties involved with the development and launch of the company's platform seem quite impressed by the positive reaction the city of Austin has demonstrated. The common consensus is that this initial phase of the soft launch will likely set the stage for an explosive fourth quarter.

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Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

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