SOURCE: Patient News

dental marketing, dental patient education, patient newsletter, dental email newsletter

September 23, 2010 06:00 ET

Educate Patients During Dental Hygiene Month With Dental Marketing Solutions From Patient News

NEW YORK, NY and HALIBURTON, ON--(Marketwire - September 23, 2010) - October is National Dental Hygiene Month (NDHM) and it's also the perfect time to create new dental marketing materials to reach out to your dental patients, says Patient News, a leading dental marketing solutions company.

Effective dentist/patient communication is essential to keeping patients, and a multi-channel patient retention campaign is extremely effective because it's a means of sharing ideas and knowledge, not selling. NDHM is a great time for dental practitioners to ramp up their communication/marketing efforts and provide much needed and appreciated dental patient education to their patients.

"To build a vibrant and profitable practice it's important to include a patient-centered marketing approach. Even the healthiest practice can't help but lose patients over time due to natural attrition, competition, dissatisfaction, and perceived indifference," said Karen Galley, President of Patient News. "Perceived indifference sends customers away nearly five times more often than dissatisfaction and seven times more often than for competitive reasons. A patient newsletter shows your patients you care."

A consistent effort to communicate and educate patients, especially when paired with the efforts of the American Dental Hygienists' Association in October, can reap measurable rewards. The ADHA website includes information to help promote events planned in honor of NDHM. Patient News can improve dentist/patient communications through their extensive resources, including an exceptional article library featuring stories about the importance of dental hygiene -- clearly linked to overall health and systemic diseases.

"Although people continue to score smile and appearance of teeth as most important to their personal appearance and place a high value on oral health, more than 80% remain fearful of the dentist. It takes time and quality dental patient education via email and mail to encourage existing and prospective patients to make even a positive change," said Galley. This type of communication can also assist dentists reduce no shows and cancellations, improving the overall health of the practice and patient community.

For more information on NDHM, visit For additional information on dental newsletters or dental email newsletter options from Patient News call 800.667.0268 or visit

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About Patient News:

Patient News is North America's most trusted resource in helping dental practices succeed. The company produces award-winning healthcare and dental marketing products in Canada, the United States, and the United Kingdom.

Contact Information

  • Contact:

    Joanne Bishop
    Vice-President, Patient News