CKNW News Talk AM 980

CKNW News Talk AM 980

April 08, 2014 09:00 ET

Education in BC takes the Spotlight in CKNW Series 'Putting BC to Work': Linking Jobs in BC with Skills Training to Prepare the Next Generation for a Bright Employment Future

VANCOUVER, BRITISH COLUMBIA--(Marketwired - April 8, 2014) - Economic and employment readiness in BC will be the focus of conversation from April 7 to 11, 2014 on Vancouver-based Corus Entertainment station, CKNW News Talk AM 980's groundbreaking series, 'Putting BC to Work'. The week will particularly serve to inform parents on how to best guide their children on educational and skills training options that will position them for jobs in BC. Industry experts will weigh in on skills shortages, human capital and labour shortages, plus what the Provincial Government, educational institutions, high schools, and local companies are doing to address these issues.

The value of an education and specifically a post-secondary school degree has been a widely debated topic in recent years. For many parents, questions around how to guide their children now have as much to do with the value or ROI of education options as they do with sector demands for employment. It is no longer as easy as making sure you have a degree as a foundation for employment. New grads in many cases must now seek a blend of theoretical and practical experience provided through education. Conversely, educational institutions are increasingly working to align themselves with specific industry labour needs.

"During our focus on education as it relates to the job market in BC, we want to equip parents with answers to their questions around what industries their high school-aged children should be looking at and what sort of post-secondary education makes the most sense," explains Ian Koenigsfest, Brand Director AM Programming at Corus Radio Vancouver. "The availability of jobs in BC is shifting at the same time as educational options are expanding, making the post-secondary landscape a difficult one to navigate. We hope to bring more clarity to the topic."

The 'Putting BC to Work' series focus on education in BC will include an impressive line-up of industry experts from BCIT, UBC, The BC Construction Association, Goldcorp, Seaspan, SFU, UNBC and UVic who will be interviewed by renowned CKNW hosts including Bill Good and Simi Sara.

Topics to be covered will include:

  • Stats on industry or sector potential for employment in BC (both current and future)
  • Navigating the decision between educational options such as university, trade school, business schools or other training programs.
  • Resources available for parents and students in the province looking for advice
  • How colleges, universities and other teaching schools are responding to the changing economy and employment needs
  • Indicators of a good educational program

The 'Putting BC to Work' series is set to develop a dialogue around the employment landscape in our province - focusing both on the current state of affairs, as well as the economic outlook for years to come. 'Putting BC to Work' will run on air March 31 - April 27, 2014 and provide British Columbians and the business community with an unprecedented opportunity to access and engage in conversation about the provincial job market.

For more information on 'Putting BC to Work' or to listen live, visit http://www.cknw.com/putbctowork/. Join the conversation on Twitter using the Hashtag #putbctowork.

About CKNW News Talk AM 980

CKNW News Talk AM 980 delivers hard-hitting, insightful news and commentary and has been instrumental in defining public opinion in British Columbia for generations of listeners. CKNW News Talk AM 980 is Vancouver's sounding board -- a daily town hall meeting where newsmakers and listeners converge.

The station's key personalities include world-class journalist Philip Till, anchor of The CKNW Morning News, the most tuned to morning show in Vancouver, followed by one of British Columbia's most popular radio programs The Bill Good Show, The Simi Sara Show, The World Today with Jon McComb, The Shift with Mike Eckford and Sports Weekend with Brook Ward.

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