SOURCE: EducationDynamics


August 13, 2009 08:03 ET

EducationDynamics Announces Appointment of Douglas B. Smith to Chief Financial Officer

Finance Veteran Joins Higher Education's Leading Marketing Company to Oversee General Financial Strategy

HOBOKEN, NJ--(Marketwire - August 13, 2009) - EducationDynamics (, higher education's leading marketing company focused on helping higher education institutions find, enroll and retain students, today announced the appointment of Douglas B. Smith as Chief Financial Officer. A seasoned finance and accounting executive, Smith brings extensive financial management experience to EducationDynamics having previously served as CFO for Datran Media as well as Peppers and Rogers.

"As a company we are experiencing rapid growth, which is most recently evidenced by the merger with leading higher education market analysis firm Aslanian Group," says Steve Isaac, CEO of EducationDynamics. "In our upwardly mobile position within the industry, Doug's broad scope of financial experience and proven track record of success will contribute immeasurably to the continued success and growth of EducationDynamics."

As EducationDynamics' Chief Financial Officer, Doug Smith will drive financial strategies to help the company achieve its goals and objectives. Smith brings more than two decades of experience involving all aspects of corporate financial strategy and management in varied environments. Prior to joining EducationDynamics, Smith served as Chief Financial Officer of Datran Media, where he helped transition the online marketing company from a corporate model based in entrepreneurship to a professional enterprise prepared for an Initial Public Offering. Additionally, Smith held the position of CFO with marketing consulting firm Peppers and Rogers Group and also served as Senior Vice President and Treasurer at Primedia, Inc., a leading media company. He started his career at The Bank of New York, where he rose to Senior Vice President of the bank's media lending division.

Smith is well-versed in the areas of strategic financial planning, capital markets, accounting/budgeting, fiscal operations, corporate tax as well as mergers and acquisitions, and has proven his skills in leading companies through the IPO process, restructuring accounting systems, implementing Sarbanes Oxley practices and rightsizing operations.

About EducationDynamics

EducationDynamics, a portfolio company of Halyard Capital, is higher education's leading marketing services company dedicated to helping institutions find, enroll and retain students. Its content-rich and highly visible education websites, including,,,, and its more than 50 special interest microsites, make EducationDynamics the premier provider of qualified prospective students for colleges and universities. In addition, the company offers a full suite of Web-delivered services proven to drive enrollment growth and reduce student attrition. Through its research and advisory services division, the company brings a decade of proprietary research, unparalleled market and student intelligence, and best practice insights to its clients. For more information, visit

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