SOURCE: EducationDynamics


February 01, 2011 07:05 ET

EducationDynamics Improves Quality and Performance in Student Recruitment for The Los Angeles Film School

LeadWatchLive Inquiry Management Provides Customized Solution and Maximizes Resources

HOBOKEN, NJ--(Marketwire - February 1, 2011) - EducationDynamics, the leading marketing information and technology services company dedicated to helping higher education institutions find, enroll and retain students, has provided a system to streamline student recruitment at The Los Angeles Film School (LAFS) with the implementation of its data-driven LeadWatchLive web-based inquiry management solution. LeadWatchLive allows LAFS to monitor inquiries from prospective students in real-time. The LeadWatchLive Media Management Services team integrated the LeadWatchLive system into LAFS' current student relationship management system and assumed the day-to-day management of LAFS' marketing efforts, working with LAFS to develop and implement a media strategy. By gaining the ability to track key performance metrics and automatically reconcile leads, LAFS can now work in concert with the LeadWatchLive Media Management Services team to identify high-performing vendors at a faster rate and adjust their budget accordingly, which maximizes its resources.

The Los Angeles Film School (LAFS) is a private post-secondary educational degree-granting college that has quickly become a leading media arts academic center. The school offers degrees in film, computer animation, game production and recording arts with an exceptional curriculum and state-of-the-art facilities. In fact, The Hollywood Reporter named LAFS "One of the best-equipped private learning centers in the country." The faculty at LAFS is comprised of industry professionals who have earned credits on a number of major motion pictures, video games and albums. Graduates have also been honored as winners in numerous Independent Film Festivals throughout the world and some of their credits include GRAMMY awards and nominations, engineering multi-platinum albums and placing the final touches on theatrical releases.

"As a school with focused degree programs we need an efficient way to find students who are interested in the film industry. Before we implemented LeadWatchLive, our inquiry management process was quite cumbersome, with inadequate ways of screening out duplicate and unqualified leads. Ultimately, this led to lapses in our accounting processes," said Albert Villalta, Director of Marketing at LAFS. "After considering other vendors, we selected EducationDynamics because of their transparent approach to the business, their focus on customer service and their reputation for delivering the highest quality prospective students in the industry. EducationDynamics focuses on our needs, as opposed to how they work, and that really set them apart from the competition. In the short time we've been with them, we have been able to execute our operational plans much quicker than anticipated. It has been a blessing to have EducationDynamics as an educational partner and a true extension of our marketing efforts."

LAFS has seen results quickly since integrating the LeadWatchLive system into their marketing efforts and calling upon the expertise of LeadWatchLive's media management services. The LAFS admissions team is no longer encumbered by unqualified and uninterested inquiries, which has translated into an increased capacity to connect to more students who are eligible and interested, generating greater returns on the team's recruitment efforts.

"LAFS faced the challenge of casting a wide net in a small-ish pond. They needed the ability to recruit qualified students who would be successful in their niche programs with the additional restraint of a narrow geographic region within the greater Los Angeles area," said Malcolm McLeod, Vice President of Inquiry Management Solutions at EducationDynamics. "Once we identified their goals, we were able to customize the LeadWatchLive inquiry management solution to meet their needs and help the marketing team realize a more efficient use of budget and time."

LeadWatchLive may be licensed as a self-service package or outsourced to EducationDynamics' LeadWatchLive Media Management Services, where a team of experts actively manage the inquiry management process. LeadWatchLive is just one in a long line of recruitment, enrollment and retention tools offered by EducationDynamics to help colleges and universities find, enroll and retain students. To request a demo or to learn more about LeadWatchLive, visit or contact Malcolm McLeod at or 201.377.3291.

About EducationDynamics
EducationDynamics is higher education's leading marketing information and technology services company dedicated to helping institutions find, enroll and retain students. Its content-rich and highly visible education websites, including,,,,, and its more than 50 special interest microsites, make EducationDynamics the premier provider of qualified prospective students for colleges and universities. In addition, the company offers a full suite of Web-delivered services proven to drive enrollment growth and reduce student attrition, as well as other innovative solutions including LeadWatchLive, its web-based inquiry management system. Through its Market Research and Advisory Services, the company brings a decade of proprietary research, unparalleled market and student intelligence and best practice insights to its clients. For more information, visit

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