SOURCE: EducationDynamics

EducationDynamics

August 20, 2009 08:04 ET

EducationDynamics White Paper Predicts Opportunities for Colleges and Universities to Capture a Greater Share of the Adult Learner Market

"Hindsight, Insight, Foresight: Understanding Adult Learner Trends to Predict Future Opportunities" Is Latest Addition to EducationDynamics' Online Resource Library

HOBOKEN, NJ--(Marketwire - August 20, 2009) - EducationDynamics (http://www.educationdynamics.com) today reveals the distinctive characteristics of adult learners aged 25 and over in a new white paper co-authored by Carol Aslanian. Titled "Hindsight, Insight, Foresight: Understanding Adult Learner Trends to Predict Future Opportunities," the white paper provides insight on four key trends that are anticipated to shape higher education's adult learner landscape.

Drawing upon more than 20 years of research on the adult student, "Hindsight, Insight, Foresight: Understanding Adult Learner Trends to Predict Future Opportunities" describes the extraordinary progression of adults as students in American higher education and the resulting opportunities that will help education administrators effectively attract and retain a greater share of this particular demographic. These trends include:

1. The dramatically changing demographics of our country, fueled by immigration and an aging population.

2. The continued shift in our economy toward a knowledge-based service economy, eliminating low-skill jobs and dictating the need for workers with higher levels of education.

3. The explosion of technology for the delivery of online courses, for marketing and recruiting, and for state-of-the-art provision of services to students.

4. The use of marketing strategies such as micro-targeting and other sophisticated tactics to raise awareness and convert inquiries to enrollments.

Now available for download at http://sharing.educationdynamics.com/media/p/366.aspx, EducationDynamics' complimentary white paper also addresses the characteristics of adult learners that have remained consistent over the last 30 years and incorporates a series of predictions regarding the ways in which the aforementioned trends will manifest in the higher education landscape.

"This current investigation coincides with the 20th anniversary of the first major, in-depth study of how adults participate in higher education, which allowed us to step back and take stock of the evolution of adult learning at America's colleges and universities since 1988," explains Carol Aslanian, senior vice president of EducationDynamics' Market Research and Advisory Services, formerly the Aslanian Group. "Our accumulated knowledge and thorough understanding of the adult learner enabled certain projections about the future of adult learning by examining the societal and economic forces that have driven the most recent developments in the space."

"Hindsight, Insight, Foresight: Understanding Adult Learner Trends to Predict Future Opportunities" is the latest white paper to be added to the EducationDynamics Sharing Center. Additional white papers are also available for download, including "Closing the Gaps: Meeting Emerging Student Preferences and Increasing Yield in the Post-Inquiry Enrollment Process," "Best Practices in Enrollment Marketing Management," "Attracting the Next Generation of Online Learners" and "Incorporating Online Lead Generation Advertising with Traditional Marketing without Creating Havoc." Visit http://sharing.educationdynamics.com/ to browse the resource library.

About EducationDynamics

EducationDynamics, a portfolio company of Halyard Capital, is higher education's leading marketing services company dedicated to helping institutions find, enroll and retain students. Its content-rich and highly visible education websites, including EarnMyDegree.com, eLearners.com, GradSchools.com, StudyAbroad.com, and its more than 50 special interest microsites, make EducationDynamics the premier provider of qualified prospective students for colleges and universities. In addition, the company offers a full suite of Web-delivered services proven to drive enrollment growth and reduce student attrition. Through its Market Research and Advisory Services division, the company brings a decade of proprietary research, unparalleled market and student intelligence, and best practice insights to its clients. For more information, visit http://www.educationdynamics.com.

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