SOURCE: Gravity


June 15, 2016 11:33 ET

Edward Jones Awards Talent Acquisition Advertising Pilot Program Targeting Asian-Americans to Gravity

NEW YORK, NY--(Marketwired - June 15, 2016) - Financial services firm, Edward Jones, has partnered with Gravity, the leading, full-service cultural advertising agency, on an Asian-American talent acquisition pilot program. Looking to achieve the goal of growing their base of diverse Financial Advisors within their 11,000 offices in communities across the U.S., Gravity was an easy choice for this financial services leader.

There is a major opportunity within the financial services industry for diverse Financial Advisors. The pilot campaign will focus on U.S. markets, Seattle and Houston and is expected to start in Q2 this year. Gravity's efforts will include developing a scalable, go-to-market Talent Acquisition marketing & media strategy, through qualitative research among the target groups, which will engage and attract qualified Asian Financial Advisor candidates.

"At Edward Jones they understand that diverse perspectives and input will help them better serve their clients. We look forward to growing awareness and consideration of Edward Jones Financial Advisor career opportunities, among the country's fast growing Asian-American community," stated Jessica Gatti, Vice President, Client Services at Gravity.

"As we work toward growing our number of Financial Advisors to serve more clients, we know it is also about having the right people in the right locations," said Katherine Mauzy, General Partner, Financial Advisor Talent Acquisition at Edward Jones." With branches located in local communities across North America, Edward Jones understands the importance of being able to identify and connect with people from diverse and different backgrounds. This program is designed to address the unique challenges and cultural barriers experienced by diverse Financial Advisors."

About Gravity:
Founded in 2008, Gravity is an award-winning, full-service cultural advertising agency recognized by Advertising Age as the number one Asian American advertising agency in the United States and by INC as one of the fastest growing private companies in the country. The agency's diverse client roster includes Affinity Health Plan, Caesars Entertainment, Comcast, Christofle, IDT Telecom, Melia and Western Union. Gravity has offices in New York City, London, Los Angeles and Paris, visit

About Edward Jones:
Edward Jones, a FORTUNE 500 firm, provides financial services for individual investors in the United States and, through its affiliate, in Canada. Every aspect of the firm's business, from the types of investment options offered to the location of branch offices, is designed to cater to individual investors in the communities in which they live and work. The firm's 13,000-plus financial advisors work directly with nearly 7 million clients. Edward Jones, which ranked No. 6 on FORTUNE magazine's "100 Best Companies to Work For 2015," is headquartered in St. Louis. The Edward Jones Web site is located at, and its recruiting Web site is Member SIPC.

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