SOURCE: E & E Exhibit Solutions

E & E Exhibit Solutions

February 02, 2011 14:18 ET

E&E Exhibit Solutions: The Hidden Costs of Cheap Online Pop-Up Displays

Know Just What You're Getting for Your Investment

TEMPE, AZ--(Marketwire - February 2, 2011) - Tempted by that $800 pop-up display online? It may seem budget-friendly now, but it won't be when you need to replace it next year -- or sooner. There is quite a bit of difference between cheap pop-up displays from discount online retailers or auction web sites and quality-manufactured ones from authorized dealers. Once you examine the differences, you'll see there's no comparison.

Product Quality & Materials
Discount retailers often import low-quality pop-up displays made in other countries with low-grade aluminum and plastic. This also affects the connecting pieces, cases and fabric panels -- which may not even be fire retardant, a requirement to exhibit at most U.S. trade shows. With frequent use of cheap pop-ups, you'll notice parts loosen over time, fabric frays and cases or their locks break from shipping and handling. If you're looking at eBay, that pop-up is most likely used, with unknown quality, condition and origin.

To ensure you're getting a high-quality product, contact a professional exhibit house that can tell you exactly how and of what materials their pop-up displays are made. They can also provide you with the necessary fire retardant certificates to provide to show management. When it comes to quality, think long-term value over low cost, especially if you have a jam-packed show schedule and you need a reliable, durable display.

Product Features
When you price shop, make sure you evaluate similar systems with the same features. You might be comparing a base model to one that's top of the line. For example, cheap frames may require cumbersome assembly with individual connecting pieces. A quality, self-locking frame opens in seconds, saving you time on installation.

A cheap frame may also be limited in the accessories available. Quality pop-up displays have a variety of custom accessories to take your booth from simple to spectacular. You can add monitor brackets and keyboard shelves for computer demos, locking cabinets for equipment and custom large-format trade show graphics. Look for a proven exhibit provider with an in-house graphic production department that can design, print and fit your graphics to your pop-up display. Many quality pop-ups also have expansion kits to take your 10x10 displays to a 10x20 displays.

Warranties & Customer Service
When that cheap pop-up display breaks, where do send it for repair? Does it have a warranty? Can you talk to an actual person? With a quality pop-up, just call your exhibit house, which coordinates no-hassle, warranty repairs. Most high-quality pop-up displays come with a lifetime warranty -- without one, you're throwing your money away on a limited-use, disposable pop-up display.

Overall Value vs. Price
Before you submit that online order, consider the product quality, features and customer service you'll receive. How much are you willing to sacrifice for what seems like a "good" deal? With a quality pop-up display, you'll make the most of your budget over time and can relax knowing you have a great product, which is covered under warranty and serviced by a company you trust. If price is still your deciding factor, consider a pop-up exhibit rental for a fraction of the purchase price.

Since 1994, Daniel Chaddock has consulted on the effective design of trade show displays for event marketing. He is currently President of E&E Exhibit Solutions, a professional exhibit house and authorized dealer of high-quality pop-up displays manufactured in the USA. To discuss pop-up displays or exhibit rental options, reach Daniel via email to or 800.709.6935.

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