SOURCE: Omniture

April 22, 2008 03:00 ET

EF Education First Selects Omniture to Optimise Their International Business Operations

LONDON--(Marketwire - April 22, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimisation software, today announced it has been chosen by EF Education First, the world's largest education company, to help optimise their international business operations, better convert Web site visits into enquiries and improve online sales. EF Education First is using Omniture's Web analytics solution, SiteCatalyst, to measure visitor behaviour in real-time, allowing it to better identify trends and visitor preferences and implement marketing and promotional campaigns accordingly.

Prior to implementing Omniture SiteCatalyst, EF Education First was using another well-known Web analytics solution but switched to Omniture because of the flexibility of its reporting and its excellent international support. "Because we have offices in 45 countries we needed a flexible reporting system that could aggregate statistics and carve up the data according to the different needs of our marketing teams around the world," says Ku Chung, vice president Internet marketing, EF Education First. "Also, we needed a vendor that would always be on hand to provide support irrespective of time zones. We are very impressed with Omniture on both of these fronts."

Using Omniture SiteCatalyst, EF Education First will be able to better understand how users interact with all aspects of its Web site, including how and where visitors arrive at the site; how visitors navigate through the site; which pages generate the most revenue; and where and why visitors drop off the site.

"More and more of EF Education First's sales are driven by its online channel so it's crucial that it understands what is happening on its Web site," said Neil Weston, senior vice president and general manager, Omniture EMEA. "This challenge is made more difficult because EF Education First is an international organisation with a wide range of products, which means it effectively has a number of Web sites all housed within its www.ef.com domain. Omniture will help ensure that each visitor is directed to the appropriate sub-site, presented with relevant content, and that navigation is as smooth as possible."

About Education First

EF Education First is the world's largest private education company. It is a multi-national group of fifteen companies and non-profit organizations with over 29,000 employees in more than 50 countries. Established in Sweden in 1965, its mission is to bridge cultural gaps and break down barriers of language and geography by promoting educational travel, intercultural exchange and language learning. Today its business includes online as well as traditional language schools, cultural exchange programs and educational tours.

About Omniture

Omniture, Inc. is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 4,400 customers include ABN Amro, AOL, Center Parcs, eBay, Thomas Cook, Vodafone Group Services Limited, Waitrose and Yell.com. www.omniture.com

Copyright © 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to our customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimisation services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's annual report on Form 10-K for the year ended December 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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