SOURCE: EFactor Group Corp.

EFactor Group Corp.

September 15, 2015 09:00 ET

EFactor.com Launches Updated Website

Site Upgrades Feature Additional Member Interaction, Idea Sharing and Increased Connectivity to EFactor Group's Business Services and Funding Divisions

NEW YORK, NY--(Marketwired - Sep 15, 2015) -  EFactor Group Corp. (OTCQB: EFCT) ("EFactor Group" or the "Company"), the premier business network for entrepreneurs designed to provide a variety of tools and business services to help drive business success, today announced it has updated its EFactor.com website, the Company's primary platform to engage, connect and educate its 1.9 million-member social network of entrepreneurs. Site upgrades are the result of the first year of a longer term engagement with Netherlands-based, FreedomLab B.V., a renowned design and research firm focused on user engagement and content strategies to increase website visitors and converting visitors to active users.

"Entrepreneurs are fast-thinking and fact-focused by nature, but also, very socially engaged," began Marion Freijsen, COO of EFactor Group Corp. "Such criteria can pose a difficult design and marketing strategy for typical advertising and marketing firms. Also, since our model is a combination of B-to-B (EFactor.com to an entrepreneurial enterprise) and B-to-C, (EFactor.com to the entrepreneur him or herself), the demands for innovative approaches are even higher for our business. The team at FreedomLab and our project leader, Arjan Postma, did a fantastic job addressing our members' unique requirements and providing the pathways for our members to easily connect to our other business divisions - a center piece of our monetization plan. We have already received stellar reviews on our new interface and functionality. We are equally pleased with the analytics of our member-entrepreneurs and the algorithms that connect our members to each other, and the content and services they need along their entrepreneurial journey."

Arjan Postma, Freedom Lab, added, "The challenge of the EFactor platform is to make it personal so it enhances the daily operation of every entrepreneur in building a better business. At the same time, we have to create an individual experience on an enormous scale without loosing the ability for people to truly engage with peers, mentors, business-partners. In creating this environment, we focused on tools to help business development so we can deliver real results in each phase of the entrepreneur's journey. The new platform seamlessly provides plug in to these services and more planned by EFactor for the over 1.9 million members. This functionality is a crucial element in their businesses.'

EFactor.com's website, www.efactor.com, recorded approximately 100 million page views in 2014 and currently receives more than 1.8 million unique visitors monthly. The Company's planned upgrade of its website is a step in its on-going strategy to increase its entrepreneur membership base, increase the time and page view of each of its members and further monetize its members through near term launches of new services like EScore 2.0 and increased connectivity and engagement with the Company's paid-for business services and funding divisions
About EFactor Group Corp.

EFactor Group Corp. is the premier business network for entrepreneurs designed to provide a variety of tools and business services to help drive business success. Through its wholly owned business services subsidiaries, EFactor Group provides its growing entrepreneurial community of over 1.9 million members with social networking and education, entrepreneur-focused business services, and financing opportunities including crowd funding. A proprietary selection and matching algorithm to offer specific content and resources tailored to each entrepreneur's unique business needs. With members in every country in all 196 countries in the world across 240 industry groups, EFactor Group has built the only comprehensive entrepreneurial community that serves as a source of inspiration and ideas on platform that also consolidates essential services to foster business growth.

EFactor Group's operations are categorized by the following Business Divisions:
1. Social Networking
2. Business Services
3. Funding options.

For more information about EFactor Group Corp. (OTCQB: EFCT) please visit: http://efactorgroup.com. Or see our company video here: http://ir.efactorgroup.com/videos/view/4/efactor-video

The EFactor.com Value - The Entrepreneurs Wingman

EFactor hosts a social network designed to support you as your business grows, along every step of your journey. We'll be there to congratulate you every time you win and will coach and inspire you whenever you feel frustrated by setbacks. You can count on us to connect you with the right people for you and your company and offer you the resources and talent that will help you succeed. We are highly motivated everyday people who genuinely care about our team and customers. We cheer each other on and have each other's back. We get to see our ideas come to life every single day. We're entrepreneurs, contributing our expertise to the community.

For more information or to become a member of EFactor, please visit: www.efactor.com

Cautionary Note on Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are not statements of historical fact and often contain words such as "may," "will," "expect," "believe," "anticipate," "plan," "estimate," "seek," "could," "should," "intend," "potential," or words of similar meaning. Forward-looking statements are based on management's current expectations, beliefs, assumptions and estimates regarding our company, industry, economic conditions, government regulations, energy policies and other factors. These statements are subject to significant risks, uncertainties, and assumptions that are difficult to predict and could cause actual results to differ materially and adversely from those expressed or implied in the forward-looking statements. These risks include risk factors described from time to time in the reports and registration statements we file with the Securities and Exchange Commission, including those in our most recent Form 10-K and any updates thereto in our Forms 10-Q. There may be other risks and uncertainties that are not currently known to us or that we currently believe are not material. We make forward-looking statements based on currently available information, and we assume no obligation to, and expressly disclaim any obligation to, update or revise publicly any forward-looking statements made in this release, whether as a result of new information, future events or otherwise, except as required by law.

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