SOURCE: Media City Corp.

October 15, 2007 16:10 ET

Effective Control Transport LLC Appoints New President

LONGUEUIL, QC--(Marketwire - October 15, 2007) -

Media City Corp. (PINKSHEETS: MCCY) (

Effective Control Transport is very pleased to announce the addition of their new President, Claude Lemay.

Mr. Lemay brings over 30 years' of successful experience in international trade, technology and finance for public and private companies. He worked 15 years as founder and senior partner of an international law firm with offices in Montreal, Toronto, Paris and Düsseldorf. He was President and Chief Executive Officer of Alis Technologies from 1986 to 2004 when Alis was sold to Nstein Technologies. Claude Lemay was also Chairman of the Board of Ad-Opt Technologies (AOP) (sold to Kronos in 2004), of Aveltech (sold to Ortivius en 2005), of Novasys and director of Élix (now BCE-Elix.).Mr. Lemay was also National Chairman of The Canadian Advanced Technology Association (CATA) from 1991 to 1994 and Chairman of ADRIQ from 1995 to 1998.

Mr. Lemay is highly involved in the investment community. From 1992 to 1995, he was a member of the Board of Societe Innovatech du Grand Montreal, a $300 million investment fund. In 1996, he was appointed to the Technology Partnerships Canada Advisory Board, a $350 million advanced technology fund .Mr Lemay is also Vice-President of The Information Technology Association of Canada (ITAC) which represents 1,300 companies and more than 500,000 employees in Canada. (

Claude is fluent in French, English, German and Japanese and proficient in Italian, Spanish and Portuguese. This is an important asset to his global activities.

Mr. Lemay will be assuming command of Strategic External Relations including Strategic relationships, Financial and Financing matters, Investor Relations and Legal Affairs for Effective Control Transport.

According to Mr. Lemay, "Effective Control Transport is destined to become a very important global player, providing management and safety technology to the transportation industry. We believe our revolutionary technology will pave the way in the markets we serve. I am very pleased to have been selected to help lead this company in alignment with the vision of Raphael Huppe our CEO."

Mr. Huppe continued, "This is a major step forward in taking our company to the next level. Claude has a history of success and this is the caliber of leadership this company demands and the shareholder deserve."

Effective Control Transport LLC is an information technology firm that has developed fully integrated solutions for trucking and fleet management along with the highest level of technical expertise which enables it to service a wide range of customers, providing tailored solutions. Our system provides customers with real time management tools which are easy to apply and use.

All statements in this news release that are other than statements of historical facts are forward-looking statements, which contain our current expectations about our future results. Forward-looking statements involve numerous risks and uncertainties. We have attempted to identify any forward-looking statements by using words such as "anticipates," "believes," "could," "expects," "intends," "may," "should" and other similar expressions. Although we believe that the expectations reflected in all of our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct.

A number of factors may affect our future results and may cause those results to differ materially from those indicated in any forward-looking statements made by us or on our behalf. Such factors include our limited operating history; our need for significant capital to finance internal growth as well as strategic acquisitions; our ability to attract and retain key employees and strategic partners; our ability to achieve and maintain profitability; fluctuations in the trading price and volume of our stock; competition from other providers of similar products and services; and other unanticipated future events and conditions.

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