SOURCE: Media City Corp.

September 25, 2007 09:36 ET

Effective Control Transport LLC Shareholder Update

LONGUEUIL, QC--(Marketwire - September 25, 2007) - Media City Corp. (PINKSHEETS: MCCY) (www.ecnholding.com) President Raphael Huppe would like to update MCCY shareholders that due to the number of contracts involved, the consolidation of Media City Corporation, GPS Global, ECN Canada, ECN Holding, Effective Control Trucking LLC, and Argo Navigation has taken longer than expected and would like to assure the shareholders that Effective Control Transport, along with our accounting firm are actively working on completing this process as soon as possible, at which time the financials will be filed and released. To keep our shareholders up to date on all financial matters, we have added a 'financials' link on the website which will include updated information as it becomes available.

Mr. Huppe would also like to take announce that MCCY / Effective Control Transport LLC has retained BCF as legal counsel for all Biocognisafe legal matters. BCF is a major Montreal law firm with approximatly 100 lawyers on staff.

Effective Control Transport LLC is an information technology firm that has developed fully integrated solutions for trucking and fleet management along with the highest level of technical expertise which enables it to service a wide range of customers, providing tailored solutions. Our system provides customers with real time management tools which are easy to apply and use.

All statements in this news release that are other than statements of historical facts are forward-looking statements, which contain our current expectations about our future results. Forward-looking statements involve numerous risks and uncertainties. We have attempted to identify any forward-looking statements by using words such as "anticipates," "believes," "could," "expects," "intends," "may," "should" and other similar expressions. Although we believe that the expectations reflected in all of our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct.

A number of factors may affect our future results and may cause those results to differ materially from those indicated in any forward-looking statements made by us or on our behalf. Such factors include our limited operating history; our need for significant capital to finance internal growth as well as strategic acquisitions; our ability to attract and retain key employees and strategic partners; our ability to achieve and maintain profitability; fluctuations in the trading price and volume of our stock; competition from other providers of similar products and services; and other unanticipated future events and conditions.

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