SOURCE: Media City Corp.

August 23, 2007 14:01 ET

Effective Control Trucking LLC Announces the Appointment of Pierre Aubin to the Board of Advisors

LONGUEUIL, QC--(Marketwire - August 23, 2007) - Media City Corp. (PINKSHEETS: MCCY) (www.ecnholding.com) President Raphael Huppé is pleased to announce the appointment of Pierre Aubin to the Board of Advisors of Effective Control Trucking LLC.

"The appointment of Pierre Aubin to the Board of Advisors of Effective Control Trucking LLC. is a ringing endorsement for our company," reported Mr. Huppé. "Mr. Aubin is the current President of the Quebec Trucking Association (http://www.carrefour-acq.org/2_0/frame_2_0.htm). The Quebec Trucking Association defends the rights and interest of its 1,000+ members which are public and private carriers, vehicle leasers and suppliers of products and services to the industry. The trucking industry in Quebec is enormous and under Mr. Aubin's leadership the association has been at the forefront of new developments in the industry. We expect that he will open important doors for many significant business opportunities on a provincial, national and international level."

Furthermore, Mr. Huppé commented, "Our company continues to add experienced advisors to our team. We have been presented with many new business opportunities and possible relationships in the past six weeks. Our advisors will help us maximize the revenue potential of our current sales channel in order to get the best possible valuation for all shareholders. We have some very big decisions to make in the coming three weeks. Mr. Aubin's advice will be very well received."

ECN Holding is an information technology firm that has developed fully integrated solutions for trucking and fleet management along with the highest level of technical expertise which enables it to service a wide range of customers, providing tailored solutions. Our system provides customers with real time management tools which are easy to apply and use.

All statements in this news release that are other than statements of historical facts are forward-looking statements, which contain our current expectations about our future results. Forward-looking statements involve numerous risks and uncertainties. We have attempted to identify any forward-looking statements by using words such as "anticipates," "believes," "could," "expects," "intends," "may," "should" and other similar expressions. Although we believe that the expectations reflected in all of our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct.

A number of factors may affect our future results and may cause those results to differ materially from those indicated in any forward-looking statements made by us or on our behalf. Such factors include our limited operating history; our need for significant capital to finance internal growth as well as strategic acquisitions; our ability to attract and retain key employees and strategic partners; our ability to achieve and maintain profitability; fluctuations in the trading price and volume of our stock; competition from other providers of similar products and services; and other unanticipated future events and conditions.

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