SOURCE: Media City Corp.

August 15, 2007 15:18 ET

Effective Control Trucking LLC. Announces Shareholder Update

LONGUEUIL, QC--(Marketwire - August 15, 2007) - Media City Corp. (PINKSHEETS: MCCY) (www.ecnholding.com) President Raphael Huppe is pleased to announce a shareholder update.

"Our in-house investor relations contact has been overwhelmed with inquiries by shareholders. I have tried to return as many calls as I can but my schedule only permits me to return a limited number of calls," commented Mr.Huppe. "I thought it would be timely to update shareholders with answers to the most common questions. Many shareholders are concerned about our ability to finance projected production. Fortunately, we have been able to finance the units internally as our contracts with clients call for deposits which are then used to produce the contracted product. This method of financing is non dilutive and will allow for a continued ramping up of production from our current order book.

"Our shareholders also ask about the level of transparency in regards to our contract and LOI news releases," said Mr. Huppe. "Competitive pressures in the transportation logistics marketplace necessitate a certain amount of discretion. Our product is innovative and it gives our clients a competitive advantage. Given this advantage our current client base has asked for their names to be omitted. Once our current sales pipeline is fully exploited we expect to be the dominant and necessary solution in our space. I expect once that process is completed we will be able to disclose names."

Lastly, Mr. Huppe reported, "Our shareholders also want to know about our stock awareness programs. We intend to make announcements next week about a road show schedule which will bring us to New York City, Toronto, and Montreal. This will allow investors to meet the management team at Effective Control Trucking LLC. as well as Argo Navigation Inc. These road shows are being scheduled for the second week of September. We also have press coverage pending with stories and profiles appearing in a number of investor newsletters."

All statements in this news release that are other than statements of historical facts are forward-looking statements, which contain our current expectations about our future results. Forward-looking statements involve numerous risks and uncertainties. We have attempted to identify any forward-looking statements by using words such as "anticipates," "believes," "could," "expects," "intends," "may," "should" and other similar expressions. Although we believe that the expectations reflected in all of our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct.

A number of factors may affect our future results and may cause those results to differ materially from those indicated in any forward-looking statements made by us or on our behalf. Such factors include our limited operating history; our need for significant capital to finance internal growth as well as strategic acquisitions; our ability to attract and retain key employees and strategic partners; our ability to achieve and maintain profitability; fluctuations in the trading price and volume of our stock; competition from other providers of similar products and services; and other unanticipated future events and conditions.

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