SOURCE: Media City Corp.

July 09, 2007 09:15 ET

Effective Control Trucking LLC. Is Pleased to Announce a Contract Valued in Excess of $16 Million

LONGUEUIL, QC--(Marketwire - July 9, 2007) - Media City Corp. (PINKSHEETS: MCCY) (www.ecnholding.com) President Raphael Huppe is pleased to announce a contract valued in excess of $16 million. Effective Control Trucking LLC. is a wholly owned subsidiary of Media City Corp.

"We are very excited to announce a very significant contract with a Canada-based motor freight company," said Mr. Huppe. "We will be installing 1700 truck systems and 3000 trailer systems; this gives us a total of $21,600,000 in new FOLO system contracts. Our team is hard at work and we expect to be able to announce more contracts in the short and long terms. Because of our team's high closing ratio, we are raising our internal sales forecasts for 2007 to $50 million.

"Our worldwide sales team is actively pursuing new international markets and we anticipate our success in Europe and Asia to be reflected on the top line before the end of 2007," added Mr. Huppe.

All statements in this news release that are other than statements of historical facts are forward-looking statements, which contain our current expectations about our future results. Forward-looking statements involve numerous risks and uncertainties. We have attempted to identify any forward-looking statements by using words such as "anticipates," "believes," "could," "expects," "intends," "may," "should" and other similar expressions. Although we believe that the expectations reflected in all of our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct.

A number of factors may affect our future results and may cause those results to differ materially from those indicated in any forward-looking statements made by us or on our behalf. Such factors include our limited operating history; our need for significant capital to finance internal growth as well as strategic acquisitions; our ability to attract and retain key employees and strategic partners; our ability to achieve and maintain profitability; fluctuations in the trading price and volume of our stock; competition from other providers of similar products and services; and other unanticipated future events and conditions.

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