SOURCE: Media City Corp.

July 19, 2007 09:15 ET

Effective Control Trucking LLC. Is Pleased to Announce a Letter of Intent Valued in Excess of $12 Million

LONGUEUIL, QB--(Marketwire - July 19, 2007) - Media City Corp. (PINKSHEETS: MCCY) (www.ecnholding.com) President Raphael Huppe is pleased to announce a letter of intent valued in excess of $12 million. Effective Control Trucking LLC. is a wholly owned subsidiary of Media City Corp.

"Once again our sales force has been able to sign another very strategic Letter of Intent, this is just the first of a multi-part deal that we expect to close in full over the next several weeks," said Mr. Huppe. "We will be installing the FOLO system in 1450 trucks and 1800 trailers; this gives us a total of $21,600,000 in new FOLO system contracts, and over $16 million in signed Letters of Intent."

"We have also added to our worldwide sales force with an office begin opened in Brazil in the next few days," added Mr. Huppe.

All statements in this news release that are other than statements of historical facts are forward-looking statements, which contain our current expectations about our future results. Forward-looking statements involve numerous risks and uncertainties. We have attempted to identify any forward-looking statements by using words such as "anticipates," "believes," "could," "expects," "intends," "may," "should" and other similar expressions. Although we believe that the expectations reflected in all of our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct.

A number of factors may affect our future results and may cause those results to differ materially from those indicated in any forward-looking statements made by us or on our behalf. Such factors include our limited operating history; our need for significant capital to finance internal growth as well as strategic acquisitions; our ability to attract and retain key employees and strategic partners; our ability to achieve and maintain profitability; fluctuations in the trading price and volume of our stock; competition from other providers of similar products and services; and other unanticipated future events and conditions.

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