SOURCE: Media City Corp.

July 18, 2007 12:57 ET

Effective Control Trucking LLC Is Pleased to Announce a Letter of Intent Valued in Excess of $4.6 Million

LONGUEUIL, QB--(Marketwire - July 18, 2007) - Effective Control Trucking LLC, a wholly owned subsidiary of Media City Corp. (PINKSHEETS: MCCY) (www.ecnholding.com), President Raphael Huppe is pleased to announce a Letter of Intent valued in excess of $4.6 million. "We are very happy to announce a Letter of Intent with another significant Quebec-based trucking firm," said Mr. Huppe. "We will be installing approximately 400 truck systems and 1,200 trailer systems. Our team is hard at work and we expect to be able to announce more LOIs and contracts in the short and long terms. We are well on our way to reaching our internal goal for 2007 to $50 million in sales."

"We have recently added to our global sales team and now have representatives in Canada, the United States, France, England, Asia, Mexico, and Brazil," added Mr. Huppe. "The industry acceptance of our product continues to grow at an astounding rate. We are beginning to receive many unsolicited requests for information about our products and the technical capabilities of our system."

All statements in this news release that are other than statements of historical facts are forward-looking statements, which contain our current expectations about our future results. Forward-looking statements involve numerous risks and uncertainties. We have attempted to identify any forward-looking statements by using words such as "anticipates," "believes," "could," "expects," "intends," "may," "should" and other similar expressions. Although we believe that the expectations reflected in all of our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct.

A number of factors may affect our future results and may cause those results to differ materially from those indicated in any forward-looking statements made by us or on our behalf. Such factors include our limited operating history; our need for significant capital to finance internal growth as well as strategic acquisitions; our ability to attract and retain key employees and strategic partners; our ability to achieve and maintain profitability; fluctuations in the trading price and volume of our stock; competition from other providers of similar products and services; and other unanticipated future events and conditions.

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