SOURCE: Media City Corp.

July 10, 2007 09:15 ET

Effective Control Trucking LLC. Responds to Shareholder Inquiries

LONGUEUIL, QC--(Marketwire - July 10, 2007) - Media City Corp. (PINKSHEETS: MCCY) (www.ecnholding.com) President Raphael Huppe is pleased to respond to the numerous shareholder inquiries. Effective Control Trucking LLC. is a wholly owned subsidiary of Media City Corp.

"We have been overwhelmed with numerous shareholder inquiries," said Mr. Huppe. "The questions include Effective Control Trucking's plan for financing. At this juncture we have not finalized any financing deals. Our contract flow is rather large and the margins should allow us to grow without any large capital investment. Our company is not going to raise capital through any dilutive vehicles. If and when we choose to fund the company we will use Regulation 144 stock."

"We also are proceeding with the name change, symbol change and cusip number change. We are meeting with our advisors on Wednesday in order to prepare the final documents. Lastly, we were asked about audited statements. We are happy to inform our shareholders that we are interviewing a number of Big Four auditing firms in view of finalizing an engagement. Our intention is to move our listing up to the OTCBB," added Mr. Huppe.

All statements in this news release that are other than statements of historical facts are forward-looking statements, which contain our current expectations about our future results. Forward-looking statements involve numerous risks and uncertainties. We have attempted to identify any forward-looking statements by using words such as "anticipates," "believes," "could," "expects," "intends," "may," "should" and other similar expressions. Although we believe that the expectations reflected in all of our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct.

A number of factors may affect our future results and may cause those results to differ materially from those indicated in any forward-looking statements made by us or on our behalf. Such factors include our limited operating history; our need for significant capital to finance internal growth as well as strategic acquisitions; our ability to attract and retain key employees and strategic partners; our ability to achieve and maintain profitability; fluctuations in the trading price and volume of our stock; competition from other providers of similar products and services; and other unanticipated future events and conditions.

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