SOURCE: Media City Corp.

July 12, 2007 10:37 ET

Effective Control Trucking LLC. Working on Creating Industry Standard

LONGUEUIL, QC--(Marketwire - July 12, 2007) - Media City Corp. (PINKSHEETS: MCCY) (www.ecnholding.com) President Raphael Huppe is pleased to continue to provide further shareholder updates and due diligence material on the company. Effective Control Trucking LLC. is a wholly owned subsidiary of Media City Corp.

Mr. Huppe comments, "Our sales team is hard at work closing contracts and establishing new LOIs in European and North American markets. The private sector has been a strong market for our product and we are beginning to make inroads on other fronts. Effective Control Trucking LLC. is pleased to announce we have a tentative meeting with the Federal Motor Carrier Safety Administration in Washington, DC to present our finding in July 2007. Some of the findings to be presented include information on the hypovigilance technology, 'micro-sommeil' technology, and database access for the police department. We had a similar all day meeting with Transport Canada yesterday and they were very impressed with these findings as well. The FOLO SDS System is cutting edge and recognition from regulatory agencies will go along way to making our system an industry standard."

The URL for the Federal Motor Carrier Safety Administration is http://www.fmcsa.dot.gov/.

"The Ecole Polytechnique is Montreal (http://www.polymtl.ca/) is running a series of technical test on the FOLO SDS System with Robert Transport (http://www.robert.ca/) and Air Liquide Inc. (http://www.ca.airliquide.com/en/index.asp). Our goal with these tests is to produce a White Paper. The White Paper will be a reference tool for decision makers who are reviewing the merits of our system. This is one more piece of the process in our effort to make the FOLO SDS System an industry standard," said Mr. Huppe.

All statements in this news release that are other than statements of historical facts are forward-looking statements, which contain our current expectations about our future results. Forward-looking statements involve numerous risks and uncertainties. We have attempted to identify any forward-looking statements by using words such as "anticipates," "believes," "could," "expects," "intends," "may," "should" and other similar expressions. Although we believe that the expectations reflected in all of our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct.

A number of factors may affect our future results and may cause those results to differ materially from those indicated in any forward-looking statements made by us or on our behalf. Such factors include our limited operating history; our need for significant capital to finance internal growth as well as strategic acquisitions; our ability to attract and retain key employees and strategic partners; our ability to achieve and maintain profitability; fluctuations in the trading price and volume of our stock; competition from other providers of similar products and services; and other unanticipated future events and conditions.

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