April 05, 2016 11:02 ET

Effective, Elegant and Natural Beauty Solutions From

Natural, yet Luxuriously Effective Beauty Product Options Are More Plentiful Than Ever Thanks to Advancements in Ingredients and Formulations

GOLD RIVER, CA--(Marketwired - Apr 5, 2016) - Driven by the philosophy that nature produces the best results, consumer demand continues to increase for beauty products that are free of controversial ingredients and unnecessary synthetic dyes and fragrance. These days, being green doesn't have to mean missing out on efficacy or luxury. SkinStore's natural collection includes an ever-growing assortment of effective high-end skin care, cosmetics and hair care.

There was a time when the mention of natural beauty products conjured images of beeswax, henna and strange-smelling concoctions. Fortunately, those days are long gone and it's easier than ever to find luxurious, effective, cosmetically-elegant products across all beauty categories, including skin and hair care, bath & body and cosmetics. For these products, what they don't contain -- parabens, phthalates, synthetic colors and fragrance -- is equally important as what they do.

Relying on the power of raw sugar, honey, pumpkin extract and pomegranate seeds, Ole Henriksen Truth Sugar Glow Polishing Mask deeply cleanses, smooths and brightens by removing dead skin cells and refining texture. Skin is left radiant, moisturized and glowing. 

It's not only possible, but easy to keep hair healthy, manageable and perfectly styled without exposing it to products full of less than desirable ingredients. The Alterna Caviar Repair Duo's shampoo and conditioner are sulfate-, paraben- and sodium chloride-free. The ultra-reparative formulas leave damaged hair soft, silky and smooth while improving manageability.

"Natural beauty products have come a long way, and today's advanced, botanically-based formulas perform like your high-end faves, but without controversial ingredients," said Kari Necker, Director of Merchandising for "The beauty industry continues to respond to increasing demand for natural, effective products."

With over 7500 products to choose from, SkinStore is a leading online resource for clinical and dermatologist-recommended skin care products, as well as cosmetics, hair care, fragrance and men's products. Customers receive free shipping on all U.S. orders over $49, and an esthetician-staffed call center is available Monday through Friday to answer questions and offer product recommendations. SkinStore is headquartered in Gold River (Sacramento), California with operations in Sydney, Australia. For more information visit or