SOURCE: Longfellow Benefits
October 11, 2012 10:17 ET
BOSTON, MA--(Marketwire - Oct 11, 2012) - Getting employees to adopt healthy lifestyles can save a bundle in health insurance costs and improve productivity. But what can employers do about employees who resist?
An article by Kristie Zoeller Howard, vice president of Longfellow Benefits, offers strategies for employers searching to find new ways to boost low participation in their wellness programs. It's the cover story for Benefits Magazine, October.
Incentives, done right, can be effective.
"Wellness incentives should motivate employees who would not otherwise to participate in wellness programs or to adopt healthier behaviors," Howard writes. "The good news is that research has shown that you can improve success by offering incentives, and in fact, many programs would not succeed without them."
For the full text, see www.longfellowbenefits.com/newsroom.
Howard is a Certified Worksite Wellness Program Consultant (CWWPC) and Certified Employee Benefits Specialist (CEBS).
Serving organizations in New England and nationally, Longfellow Benefits provides consulting services on employee benefits and executive benefits. Longfellow Benefits has been named to Boston Business Journal's Best Places to Work seven years in a row. For more information, visit www.lf-ben.com or call 617-351-6000.
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