SOURCE: EffectiveUI

EffectiveUI

June 23, 2015 15:37 ET

EffectiveUI Honored as Gold Stevie Award Winner in 2015 American Business Awards

DENVER, CO--(Marketwired - June 23, 2015) - EffectiveUI was presented with a Gold Stevie® Award in Best Interface Design category in the 13th Annual American Business Awards in Chicago last night.

EffectiveUI was nominated for its own company website redesign project. Agencies that create websites for clients often neglect their own site, but EffectiveUI was inspired to dismiss this notion. Aiming to create a website that was closer to the company brand and based on significant research, EffectiveUI conducted strategic planning and insight work before the design phase.

From extensive research, EffectiveUI discovered that a prospect came to an agency website to answer this question: "What's the agency's story in our space?" So, EffectiveUI's strategy turned to easily answering this question by segmenting client stories into verticals, and telling the best, most transformational stories in those segments. To learn more about the design and business strategy that formulated this website, read "Agency Websites, Cobbler's Shoes" and "Articulating Design."

"As I wrote in Agency Websites; Cobbler's Shoes, agencies have a notoriously difficult time creating their own website," said David Maren, VP of brand strategy and innovation, EffectiveUI. "But our tight knit team endured the challenges, and we're pleased with the result: the highest website traffic and new business leads in our history, and a storied award to boot."

The American Business Awards are the nation's premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations -- public and private, for-profit and non-profit, large and small.

Nicknamed the Stevies for the Greek word meaning "crowned," the awards were presented to winners during a gala banquet on Monday, June 22 at the Fairmont Chicago Millennium Park Hotel. More than 400 nominees and their guests attended.

The 2015 American Business Awards will be presented at two awards events: Monday's banquet in Chicago, and at the new products awards banquet on Friday, September 11 in San Francisco. EffectiveUI has another project nominated for recognition in the new products awards banquet. The Patient Navigation System from Patient Engagement Advisors is a finalist in the App: Business and Government category.

More than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Live Event of the Year and Human Resources Department of the Year, among others.

More than 200 executives worldwide participated in the judging process to select this year's Stevie Award winners.

"We are extremely impressed with the quality of the entries we received this year. The competition was intense and every organization that won should be proud," said Michael Gallagher, president and founder of the Stevie Awards. "To those outstanding individuals and organizations that received Gold, Silver and Bronze Stevie Awards, the judges and I are honored to celebrate your many accomplishments. You are setting a high standard for professionals nationwide."

Details about The American Business Awards and the lists of Stevie winners who were announced on June 22 are available at www.StevieAwards.com/ABA.

About EffectiveUI
Guided by the belief that technology will only live up to its promise when it is well designed, EffectiveUI creates transformational digital products, experiences and insights for the Fortune 500 and ambitious innovators. Drawing on our deep expertise in UX and technology, we help organizations reinvent significant aspects of their business -- from the experience they provide to their customers, to the tools they use to streamline operations, to the products they bring to market, to the ways their workforce stays connected. Learn more at effectiveui.com.

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About The Stevie Awards
Stevie Awards are conferred in six programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

Sponsors and partners of The 2015 American Business Awards include BizTalkRadio, CallidusCloud, Engility, Fareportal, John Hancock, PetRays, and Softpro.

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